Performance Marketing Specialist

at  Dreamworld

Performance Marketing Specialist (Requisition ID: 015953)
Description
Australia’s favourite theme parks, Dreamworld & WhiteWater World and the iconic SkyPoint Observation Deck and Climb present a rare and exciting career opportunity for a Performance Marketing Specialist to join our passionate and driven team located at Dreamworld on the Gold Coast.
We are seeking someone highly skilled and data-driven, who will be pivotal to the growth and success of Coast Entertainment’s brands, including Dreamworld, WhiteWater World, Dreamworld Night Market, Dreamworld Wildlife Foundation and SkyPoint.
Working closely with the broader marketing team and joining the business during an exciting growth phase, this role offers the right candidate the opportunity to extend their skills in performance marketing within the exciting tourism and entertainment industries.

• Collaborating with the broader marketing team to develop and execute comprehensive paid marketing strategies, encompassing both digital and traditional channels
• Collaborating with media agencies to optimise campaign performance
• Monitoring campaign budgets and performance metrics
• Conducting performance analysis across our digital and traditional channels, and developing optimisations and future strategies
• Utilising data-driven insights for refined audience segmentation and improve our targeting accuracy
• Exploring and implementing new paid marketing channels and opportunities, including emerging digital and traditional media options.
• Participating as a member of our broader marketing team and assisting with other marketing activities or park activations, including the flexibility for occasional early starts or late finishes as required.