Performance Marketing Specialist

at  epassi

Are you interested in tech? Then you should continue reading. Epassi is growing and we are looking for a permanent position of Performance Marketing Specialist in Helsinki, Finland (Hybrid). Please send your application and all attachments in English.
Epassi’s purpose is to boost the everyday wellbeing of people. We are market leaders in mobile payments for employee benefits in Europe – our solution combines all the benefits into one mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.
About the Job.
Are you a digital advertising expert ready to make a real impact in a company that’s transforming the future of employee benefits? At Epassi, we’re revolutionizing how people pay for healthcare, meals, and exercise through our innovative mobile technology. Join us and play a pivotal role in our mission to improve the wellbeing of millions of employees across Europe!
We are looking for a dynamic and results-driven Performance Marketing Specialist to join our team in Finland. In this role, you will create, execute, and manage Epassi’s paid marketing campaigns. You are responsible for analyzing data to pull insights for informed decisions across all paid acquisition channels to ensure maximum ROI and efficiency. You will also identify advertising performance issues, pinpointing the root cause with the help of analytics tools such as Google and Hubspot Analytics. By leveraging data-driven strategies and cross-functional collaboration, you will aim to attract high-quality leads and convert them into customers.

REQUIREMENTS:

Bachelor’s degree in marketing, data/analytics, or a related field. Work experience in media planning and buying and campaign planning, ideally in an advertising agency, is seen as a plus.
Profen experience in managing advertising campaigns in channels such as Google Ads, LinkedIn Ads, Meta Ads.
Experience from other paid media, such as TikTok and other social ads, programmatic advertising, display ads, or digital out of home (DOOH), is nice to have.
Exceptional analytical skills to identify opportunities within complex
data and creativity in where and how these can be made a reality and an excellent understanding of SEM, PPC, and other digital marketing strategies.
Excellent written and verbal communication skills in Finnish and English.
You are a creative Teamplayer with a creative mindset and strong organizational skills to manage multiple campaigns simultaneously, and you have the ability to innovate and think outside the box.
The position will be filled immediately when a suitable person is found, so don’t hesitate to apply as soon as possible.
The position is based in Helsinki with a hybrid working model. It means we expect to see you at our office a couple times a week but otherwise we’ll give you room to manage your own schedules. Please include your salary request in the application. Hiring manager is Niko Kangasmaa, Head of Marketing at Epassi Finland. For more information about this position, please contact niko.kangasmaa@epassi.com. You can also call Niko on Thursday 6 February at 14-16 or Friday 7 February at 9-10.30.
Company events
Hybrid and flexible working style
Modern working tools
International environment
Benefit package for wellbeing support
Private health support
About the company
Epassi is an innovative fintech company, our purpose is to boost everyday well-being.
We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into a single mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing, and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.
Epassi has recently expanded outside the Nordics!
We have recently acquired the UK’s largest health and fitness network Incorpore, leading Italian corporate welfare and employee benefits company Eudaimon as well two of the leading corporate fitness companies in Western Europe, Hansefit in Germany & BFNL in Netherlands.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore - UK’s largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.
2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland
Patricia Kobylanska | Contact Perso

Develop, execute, and manage digital advertising campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and others to drive customer acquisition and increase benefit usage.
Continuously monitor and optimize ad performance to maximize ROI, using data-driven decisions to refine targeting, ad creatives, and bidding strategies for improved results.
Translate data into compelling narratives by creating user-friendly reporting or visualization dashboards that highlight key metrics and recommend actionable content strategies for measurable success.
Collaborate cross-functionally with content, digital marketing, sales, and data teams to create high-impact ad campaigns that align with broader marketing objectives.
Interact and collaborate with colleagues from other markets to share best practices and drive consistency across the group.