Performance Marketing Specialist

at  Evermos

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including but not limited to search engine (SEM), social media, and messaging platforms.
• Work on a budget to reach maximum KPI while keeping the Customer Acquisition Cost optimum.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
• Manage communication with multiple peers, vendors, and third-party trackers in order to achieve acquisition objectives.
• Suggest initiatives that have the potential to increase new user numbers in an efficient way.
• Bachelor’s degree (or higher) in any related field with a strong quantitative background.
• Willing to work from the office (Bandung).
• Proven working experience in digital marketing (Min 1-2 years), extensive experiences in managing in-house digital performance marketing, especially in managing ads for acquisition campaigns. Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, and Tiktok Ads.
• Strong analytical skills and data-driven thinking. Able to generate clear & meaningful reports by utilizing Trackers (e.g. UTM) and Data Processing (e.g. Spreadsheets).
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Creative in devising digital campaigns that engage consumers the most. Starting with identifying the correct target audiences and their behavior, until developing marketing materials including but not limited to copy, ads, and landing page.
• Experienced in setting up ads and analytics platform integration (for mobile app and website) with third parties (ex-Google Analytics, Google Tag Manager, Facebook Pixel, Hotjar, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
• Experience at technology companies (such as e-commerce, online-travel, mobile-gaming, etc) is preferable.
• Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
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Please refer the Job description for details