Performance Marketing Specialist

at  Famly

You are the Google Ads algorithm whisperer. Meta Business Suite? You can navigate it with a blindfold on. Nothing excites you more than clicking live on a brand new experiment on a brand new channel, and waiting for the results to roll in.
If all that sounds like you, you might be just who we’re looking for. At Famly, we’re looking for a Performance Marketing Specialist to look after all our paid digital advertising campaigns and make sure as many childcare owners as possible know we exist.
You’ll be helping us run a wide variety of different campaigns this coming year across SEM, paid social, and experimenting with new paid channels.
With regards to location, we’d really love you to join Famly here at our Copenhagen HQ. If you’re not here already, perhaps you’re keen to move to the second happiest country in the world? We can help you with relocating and getting a visa.

YOU’LL LOVE WORKING IN OUR COPENHAGEN OFFICE BECAUSE:

• Competitive pension, private health insurance, and paid maternity/paternity leave

• A clear career framework and coaching to make sure you’re growing, a $1000 personal development budget and a ‘We’ll buy you any book you want’ policy

• We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine
• A value of ‘make your colleagues shine’ is all about breaking down silos, celebrating one another, and staying connected across departments, offices, and oceans
• We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.
• Top-notch work equipment (including noise cancelling headphones for those focus periods!)
• A lot of flexibility for you to work in the way (and place) that suits you best, while making sure we maintain a strong in-office connection a handful of days a week too

We’re looking to fill the position as soon as possible, so get your application in today by sending us:

• Your CV and cover letter telling what speaks to you about the role and what you can bring - in any form you like.

Looking forward to hearing from you!
Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply

WHAT YOU’LL BE DOING:

We need you on board to work closely with the MKTB department to spread the word about Famly - and eventually be responsible for increasing our number of inbound paid leads across UK, DACH & US markets.

YOU’LL THRIVE IN THIS ROLE IF YOU:

• Proven track record running paid SEM and paid social campaigns 4+ years.
• Excellent verbal and written communication skills in English.
• Have strong strategic planning skills and excellent decision-making skills, setting, monitoring and reporting against targets.
• Confident with Data Analytics (i.e. GA4, Hubspot reporting,), A/B Testing, Conversion Rate Optimization, and have basic understanding of User Experience.
• Familiar with CMS (i.e. Webflow, Wordpress etc.)
• Have a basic understanding and willingness to experiment with common marketing tactics such as conversion rate optimisation.
• Have an experimental growth mindset, and are always looking for new ways to improve.
  We appreciate that everyone brings something unique, so even if you don’t tick every box above, we’d still love to read your application.