Performance Marketing Specialist (m/f/d)

at  tset

Tset is an innovative company on the intersection of the highly competitive automotive industry and modern software development. Our applications focus on improving cost and carbon dioxide efficiency for the manufacturing and automotive industry. Using data science, mathematics, and computational geometry we are reshaping product costing, purchasing, engineering and sustainability management along the entire product life cycle.
As a growing company with strong industry partnerships, we combine a modern tech stack with youthful drive and drawing from long-standing experience to create a mature product fitting the market demands.
To achieve our goals, we need smart, self-driven people who are looking for ways to challenge themselves and create brand-new solutions.
As a Performance Marketing Specialist, you will play a key role in driving Tset’s growth by optimizing marketing campaigns to maximize ROI and generating high-quality leads. We are looking for someone available for 20 hours per week, ideally spread over 5 days. The position can be either freelance or through an employment contract.

• Develop and execute performance marketing strategies across LinkedIn, Google Ads, and other digital channels, with a focus on acquiring and nurturing high-quality B2B leads.
• Manage and optimize campaigns to meet KPIs, including CPC, CPL, and ROI, ensuring budget efficiency and effective targeting.
• Utilize (LinkedIn) Campaign Manager to create, launch, and refine lead generation, retargeting, and brand awareness campaigns.
• Monitor and analyze marketing performance metrics to make data-driven decisions for continuous campaign improvement.
• Collaborate with the sales team to align marketing efforts with sales goals, improving lead qualification, nurturing, and handoff processes.
• Generate reports and dashboards within HubSpot and Google Analytics to track key performance metrics, providing insights and recommendations for further optimization.
• Stay up-to-date with industry trends and best practices in performance marketing, automation, and the B2B SaaS landscape.