Performance Marketing Specialist

at  Rebtel

REQUIREMENTS:

• Minimum of 2+ years of experience in operational performance marketing, e.g. including campaign setup, daily optimization, performance analysis, budget allocation.
• Proven track record in managing campaigns in Google Ads, Bing Ads, Apple Search Ads. Meta and Tiktok are a plus.
• Proficiency in analyzing campaign and cross channel performance, generating insights for iterative improvements and optimisation.
• Understanding of cross digital channel synergies and different attribution models, coupled with a grasp of latest trends in the area such as iOS14.
• Experience working with website and app analytics tools (e.g. Google Analytics, Adjust or similar).
• Native-level proficiency in both written and spoken English. Proficiency in Spanish and/or French is a plus.
• Familiarity with content management systems (e.g, Storyblok, Wordpress, Hubspot) is a plus.

WHAT WILL YOU DO?

As a Performance Marketing Specialist you will drive new paying users for different Rebtel’s services via digital marketing channels (Search, Social, Display and Video). Your daily work would be mainly focused on optimizing acquisition campaigns and testing to find growth opportunities.
At Rebtel you will be a part of a diverse cross-functional team, working alongside digital content managers, designers, analysts. While also collaborating with colleagues across the rest of the organization to maximize results.

RESPONSIBILITIES AND TASKS:

• Channel management: Day-to-day campaign management on Google, Bing, Apple Ads, Meta, TikTok.
• Creative and copy strategy: Collaboration with an external creative agency and internal designers on creative material requests and data-driven creative optimisation.
• Ongoing experimentation: Testing ideas generation for ad copy, landing pages, visual creatives, audiences and more.
• Data & marketing evaluation: Collaboration with analysts and data engineers to deliver meaningful insights in regular reports.
• Reporting and documentation: Key insights generation and suggested next steps based on respective channels performance, same as learning documentation.
• Cross channel synergy: Collaboration with an internal SEO specialist to ensure a good synergy between paid and organic search strategies.
• Industry trends: Monitoring and timely responding with actions on new trends within digital marketing in tools and campaign tactics.