Performance Marketing Specialist
at The Level Group
Milano, Lombardia, Italy -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 16 Dec, 2024 | Not Specified | 22 Sep, 2024 | 2 year(s) or above | Good communication skills | No | No |
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Description:
We are currently seeking a talented, entrepreneurial Performance Marketing Specialist (Biddable/Paid Media/SEA/PPC) to join our growing Paid Media team based in Milan.
The Performance Marketing Specialist will support in the development and execution of best-in-class strategies for all biddable media activities (Search Engine Marketing [SEM] and Paid Social) for brands in our portfolio. The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.
What you’ll do:
- Autonomously manage multiple accounts giving input on the strategy (with support from the head of the team) and owning the execution and adjustment of biddable media campaigns
- Monitor performance and quality of biddable media campaigns
- Optimize campaigns in order to reach revenue and ROAS targets
- Create and manage accurate reports on channel performance
- Analyze reports and data to identify trends and optimization opportunities
- Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions
- Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free
- Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevant
What we’re looking for:
- Previous experience successfully managing SEM (Search and Shopping) and Paid Social channels
- Relevant experience in the Fashion E-commerce vertical is a plus
- Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns
- Knowledge and understanding of biddable media technologies
- Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities
- Ability to multitask and prioritize multiple work streams autonomously
- Excellent time management skills and ability to work to tight deadlines
- Eager to work in a dynamic, fast-paced work environment
What we offer:
- Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers
- Learning Development Programs: continuous learning experience with TLG University and other projects
- Be part of the young (31 on avg.) and international (30+ nationalities) #TLGpeople group and work in a dynamic and fast-moving environment
We hire for potential, and we reward based on impact. We think big, move fast, and never stop learning. In our dynamic, fast-moving environment, opportunities for growth are limitless
Responsibilities:
- Autonomously manage multiple accounts giving input on the strategy (with support from the head of the team) and owning the execution and adjustment of biddable media campaigns
- Monitor performance and quality of biddable media campaigns
- Optimize campaigns in order to reach revenue and ROAS targets
- Create and manage accurate reports on channel performance
- Analyze reports and data to identify trends and optimization opportunities
- Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions
- Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free
- Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevan
REQUIREMENT SUMMARY
Min:2.0Max:7.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Communications, Marketing
Graduate
Proficient
1
Milano, Lombardia, Italy