Performance Marketing Specialist

at  The Level Group

Milano, Lombardia, Italy -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate16 Dec, 2024Not Specified22 Sep, 20242 year(s) or aboveGood communication skillsNoNo
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Description:

We are currently seeking a talented, entrepreneurial Performance Marketing Specialist (Biddable/Paid Media/SEA/PPC) to join our growing Paid Media team based in Milan.
The Performance Marketing Specialist will support in the development and execution of best-in-class strategies for all biddable media activities (Search Engine Marketing [SEM] and Paid Social) for brands in our portfolio. The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.

What you’ll do:

  • Autonomously manage multiple accounts giving input on the strategy (with support from the head of the team) and owning the execution and adjustment of biddable media campaigns
  • Monitor performance and quality of biddable media campaigns
  • Optimize campaigns in order to reach revenue and ROAS targets
  • Create and manage accurate reports on channel performance
  • Analyze reports and data to identify trends and optimization opportunities
  • Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions
  • Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free
  • Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevant

What we’re looking for:

  • Previous experience successfully managing SEM (Search and Shopping) and Paid Social channels
  • Relevant experience in the Fashion E-commerce vertical is a plus
  • Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns
  • Knowledge and understanding of biddable media technologies
  • Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities
  • Ability to multitask and prioritize multiple work streams autonomously
  • Excellent time management skills and ability to work to tight deadlines
  • Eager to work in a dynamic, fast-paced work environment

What we offer:

  • Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers
  • Learning Development Programs: continuous learning experience with TLG University and other projects
  • Be part of the young (31 on avg.) and international (30+ nationalities) #TLGpeople group and work in a dynamic and fast-moving environment

We hire for potential, and we reward based on impact. We think big, move fast, and never stop learning. In our dynamic, fast-moving environment, opportunities for growth are limitless

Responsibilities:

  • Autonomously manage multiple accounts giving input on the strategy (with support from the head of the team) and owning the execution and adjustment of biddable media campaigns
  • Monitor performance and quality of biddable media campaigns
  • Optimize campaigns in order to reach revenue and ROAS targets
  • Create and manage accurate reports on channel performance
  • Analyze reports and data to identify trends and optimization opportunities
  • Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions
  • Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free
  • Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevan


REQUIREMENT SUMMARY

Min:2.0Max:7.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Communications, Marketing

Graduate

Proficient

1

Milano, Lombardia, Italy