Performance Media Manager

at  Sunnamusk

ABOUT US

Sunnamusk is a specialist fragrance house, creating a brand of luxury fragrances. We create pure oil fragrances, Eau de parfums, candles and home fragrance products. We are one of the fastest-growing fragrance brands in the UK have continued expansion plans across Europe.
We strive to build long-term relationships with our customers by creating a unique fragrance experience suited to the needs of the individual.
For our employees we offer a positive work culture and leverage an individuals experience and passion for the world of beauty and fragrance.

REQUIREMENTS AND SKILLS:

• Qualifications: bachelors degree in digital marketing, general marketing, information technology, or a related field.
• Desirable qualifications: certification or recognized qualification in paid search or as a PPC Specialist.
• Three years of experience, or more, working in paid search/social management or within an associated paid search position.
• Comprehensive knowledge of Paid Media and PPC marketing approaches, principles, and standards.
• Experience working with demand-side channels and advertising platforms.
• Skills in campaign performance analysis and digital traffic metrics.
• The ability to work collaboratively with diverse teams, implement paid search requirements and support colleagues in understanding how PPC campaigns interlink with their projects.
• A passion for marketing, paid search, paid social and PPC opportunities.
• Proven ability to achieve targets and results and make a tangible impact on advertising ROI and revenues.

• Working collaboratively with our digital marketing team, including content marketing managers, web development colleagues, and existing SEO specialists focusing on organic and paid search.
• Introducing ideas and concepts to create high-performance paid marketing campaigns and PPC promotions to support and complement other advertising activities.
• Launching and monitoring new campaigns, analyzing performance, and making adjustments as required.
• Recommending strategies to help stakeholders and clients develop campaigns that meet expectations of cost, outcomes, and time investment.
• Setting paid search/social campaign budgets, identifying achievable results within the set budget, and advising on anticipated timescales.
• Enforcing best practice adherence to all optimization standards to ensure all paid search campaigns comply with search engine and organizational policies.
• Identifying and researching potential new paid search/social opportunities, including different campaign strategies, platforms, and keyword bidding structures.
• Using real-time payment platforms to maximize exposure and engagement with paid campaigns and advertising.
• Generating a positive return against client spending as an overall exercise and per paid search campaign.