Performance Media Senior

at  Bridgestone Americas

COMPANY OVERVIEW

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.
We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.
Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.

POSITION SUMMARY

The Performance Media Senior is an individual contributor role within Bridgestone Retail Operations (BSRO) Marketing, reporting to the Director of Brand Activation. This role is responsible for managing the day-to-day operations for our performance marketing, with focus on paid search/local directory marketing program, including campaign management & measurement, landing pages CRO, and SEM strategy for holistic lead generation.
They are responsible for proactive management of performance media to reach lead goals. This includes the day-to-day management of multiple accounts including Google, Yelp, Yellow Pages, and more. Additionally, this includes planning and pacing toward weekly, monthly, quarterly, and annual lead targets, making adjustments to improve lead generation, cost per lead, and return on ad spend.
This person will be responsible for testing, implementing and measuring strategies that improves paid lead volume across campaigns and landing pages.

MINIMUM QUALIFICATIONS

Typically requires a minimum of 5 years of related experience with a bachelor’s degree; or 3 years and a master’s degree; or a PhD without experience; or equivalent work experience
The ideal candidate will be currently residing in the Nashville, TN area
We are relentlessly focused on empowering you with unique opportunities to make a meaningful impact and help shape your career. What really matters at Bridgestone is providing our teammates with the tools, support and autonomy to ensure you feel fulfilled and have clear direction to reach your goals. We offer a variety of experiences to help you build the career that matters to you.
Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Qualifications

• Typically requires a minimum of 5 years of related experience with a bachelor’s degree; or 3 years and a master’s degree; or a PhD without experience; or equivalent work experienc

• Works with the media agency, to plan, manage, and coordinate activities.
• Provide leadership, develop and execute on-going strategy for driving lead volume, engagement, and conversion through performance media channels.
• Assist in managing the performance marketing budget, maintain the forecast, and track spending to budget and lead generation goals.
• Evaluate emerging technologies and provide critical leadership and recommendations for test or adoption.
• Partner with analytics, brand, creative, and experience teams to activate campaigns through audience data and creative assets.
• Utilize data to develop recommendations to improve audience engagement and optimize conversion across touchpoints.
• Understand how SEM and SEO work together and partner closely cross functionally to foster a collective strategy and measurable progress.
• Monitor and report on SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel &Tableau
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
• Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

Qualifications

• Typically requires a minimum of 5 years of related experience with a bachelor’s degree; or 3 years and a master’s degree; or a PhD without experience; or equivalent work experience