Philanthropic Digital Marketing Analyst (Administrative Analyst/Specialist

at  California State University

Job no: 543931
Work type: Staff
Location: San Diego
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)

POSITION SUMMARY

Join SDSU as a Philanthropic Digital Marketing Analyst and help shape the future of our alumni engagement and giving initiatives!

DEPARTMENT SUMMARY

University Relations and Development (URAD) advances SDSU’s mission through strategic priorities like becoming a premier public research university, fostering resilience, promoting equity and inclusion, and centering students.
URAD builds lasting relationships with alumni, parents, donors, students, and the community to generate private support for diverse programs. It offers services in stewardship, events, gift administration, and communications.
In 2023-2024, URAD raised $131.9M, awarded 2,251 scholarships, and welcomed 5,006 first-time donors. The latest fundraising success can be credited to the university’s goal of building a world-class university campus, research center, and multi-use stadium in Mission Valley; all serving higher education, the public good, and the community’s goals and aspirations.

EDUCATION AND EXPERIENCE

Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor’s degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

KEY QUALIFICATIONS

• Experience in fundraising or annual giving, preferably within an educational or nonprofit setting.
• Proven ability to manage multiple projects and timelines effectively.
• Knowledge of marketing and fundraising best practices, including understanding donor behavior.
• Excellent verbal and written communication skills, with strong interpersonal abilities.
• Strong skills in project management.

• Effective Communication: Facilitate clear and engaging communication about SDSU’s brand, alumni community, and campus events.
• Strategic Collaboration: Work with campus partners to develop innovative marketing strategies that align with SDSU’s goals and values.
• Project Coordination: Manage project timelines, deliverables, and milestones to ensure the successful execution of partnership initiatives.
• Digital Campaign Execution: Lead digital solicitation, engagement, and stewardship tactics to support annual giving efforts and establish recent graduate giving strategies.
• Campaign Development: Oversee the planning, launch, and reporting of initiatives such as the SDSU Day of Giving and recent graduate philanthropy outreach, utilizing various digital platforms including email, social media, and mobile applications.