Planning Account Executive

at  Mindshare Worldwide

MINDSHARE IS A MEDIA SERVICES COMPANY THAT ACCELERATES GOOD GROWTH FOR ITS CLIENTS. OUR COMPANY VALUES OF ENERGY, EMPATHY, AND IMPACT BIND TOGETHER OUR DIVERSE GLOBAL FAMILY OF 10,000 PEOPLE FROM EVERY CULTURE AND WITH EVERY SPECIALIST SKILL YOU CAN IMAGINE. PEOPLE AT MINDSHARE CREATE IDEAS AND SOLUTIONS THAT HELP NOT ONLY OUR CLIENTS, BUT ALSO THE INDUSTRY AND THE WORLD.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

EXPERIENCE REQUIRED:

• Digital media planning & buying experience is desirable, but not essential
• A basic understanding of core digital media channels (such as Paid Search, Paid Social and Display)
• Excellent communication & presentation skills
• Proficiency with MS Office Suite (Word, Excel, PPT etc)

KEY SKILLS & KNOWLEDGE:

The individual will be expected to support a team of planners to deliver integrated campaigns across search, social and programmatic platforms. You will be expected to champion and support the development of our best practice approach to delivering campaigns, strategy coordination and communication. Through coordination and day to day contact with clients, you will play a key role in delivering exceptional work for our clients. This role must be positive, proactive, and problem solving at the heart.

The 3 key principles of the role are:

• Support key deliverables for your markets and work in full collaboration with the wider planning and activation teams as one Mindshare team
• Develop an understanding of, and deliver audience and creative insights from campaign activity
• Build strong relationships with internal and external key stakeholders to help drive forward the overall way of working and business relationship between agency and client(s)

Inspiring our people

• Work in collaboration with the other planners and the activation team
• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
• Support the wider team in fostering and driving a culture of collaboration and best practice
• Establish a relationship with key clients, through weekly reports and sharing of knowledge
• Maintain a strong line of communication with all team members especially with the increase in remote working. It’s critical to know when to raise issues to prevent further escalatio

THE ROLE

The Planning Account Executive role is responsible for providing support to the EMEA digital planning arm of our Digital Media Engine (our centralised unit purchasing digital media across 21 EMEA markets). The Solutions team is a fully integrated cross digital channel approach in which Planning and Activation teams come together to deliver Volvo’s media objectives as a single entity.
The Digital Engine provides a single unified planning and buying approach to driving maximum ‘Outcomes’ for Volvo.
This role is dedicated to supporting integrated digital planning and stakeholder coordination across a cluster of markets in the EMEA region.
Working across markets and teams building strong relationships with all key stakeholders (clients, fellow colleagues, and local & WW Mindshare teams) is fundamental. We will work with you to pinpoint key contacts you are responsible for leading and developing.
You will be responsible for supporting day to day communication with the central and local Volvo marketing team and the local MS team where applicable.

PRINCIPAL RESPONSIBILITIES:

Delivering client performance

• Support the coordination media plans/ documents
• Deliver audience, creative and campaign learnings across Google and Meta tech stacks to help grow media performance
• Participate in wider initiatives, and share project status updates with wider team
• Collaborate with planners and activation teams on plans, insights and recommendations
• Share test & learn reviews with clients and the wider team to help grow EU hub learnings
• Develop understanding of Volvo business – brand, category, products and competition, issues and challenges
• Ensure consistency & high standard of output

Developing our product

Work with planning team to:

• Collaborate on a consistent, best-in-class approach to design rooted in our best practice framework
• Share quarterly roadmaps with clients and share case studies for scalable successes
• Support the development of team ways of working and processes

Driving our process

• Collate weekly reports and share with clients and capture actions and next steps
• Provide support to team members in reviewing monthly plans, ensuring budgets and audiences are in line with recommendations and client briefs
• Work with the Account Manager to facilitate planning
• Support integrated ways of working between Mindshare Central and Mindshare Local Teams
• Provide support in managing planning timeline and client requests efficiently for the team
• Support the management of status documents and ensure teams are on track with key deliverables
• Manage reconciled spend documents and share reconciled and paced spends with clients on a monthly basis
• Manage internal file and folder structure with the Account Manager, including media plan versions and creative assets
• Work with the team to ensure client timelines and deadlines are adhered to
• Provide finance support to Volvo clients where required, ensuring finance POs are delivered on time and shared with teams

Raising our profile

• Surface and share great work from the team
• Contribute to case studies and share examples of great work with clients
• Begin to form opinions of media landscape and share points of view to keep the team on top of the latest trends or tech
• A clear and concise style of writing with confident, persuasive presentation skills

Inspiring our people

• Work in collaboration with the other planners and the activation team
• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
• Support the wider team in fostering and driving a culture of collaboration and best practice
• Establish a relationship with key clients, through weekly reports and sharing of knowledge
• Maintain a strong line of communication with all team members especially with the increase in remote working. It’s critical to know when to raise issues to prevent further escalation

The 3 key principles of the role are:

• Support key deliverables for your markets and work in full collaboration with the wider planning and activation teams as one Mindshare team
• Develop an understanding of, and deliver audience and creative insights from campaign activity
• Build strong relationships with internal and external key stakeholders to help drive forward the overall way of working and business relationship between agency and client(s