Planning Senior Manager

at  Dentsu

Senior Media Planning Role in Carat
Job Description:

KEY ACCOUNTABILITIES & RESPONSIBILITIE

• Proven track record of successful strategy engagement and development cross-channel client accounts
• Responsible for interpreting and responding to briefs from clients
• Have high level of working and strategic knowledge across all digital channels and how they can integrate with offline media
• Effectively identify and manage opportunities and dependencies across respective client accounts
• Lead strategic relationship with clients and with wider dentsu teams (media delivery, media science, creative) to ensure media strategy addresses business objective
• Work closely with Client Services team to provide strategic guidance for client business growth
• Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel
• Liaise with external agency partners, participating in all agency meetings to integrate digital strategy and channel propositions within the wider marketing plans
• Manage and implement training programme for the Strategy & Planning team/specialists

The role of a Senior Manager is to lead media strategy development and planning direction of 2-3 cross-channel client accounts. It is essential for the Senior Manager to lead the briefing process from clients, understand client objectives and challenges, propose custom media and communications strategies and be responsible for ensuring a route to delivery.
Senior Manager should have the knowledge and experience of working with Creative and ATL channels or agencies on at least 1 client account. Being well-versed on digital media, integrated channel measurement and attribution is required.
The role requires the ability to lead client meetings, effectively communicate, and articulate strategies to senior client stakeholders.