Platform Analytics Specialist

at  Property Finder

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder’s most recent valuation secures our status among the Middle East’s emerging unicorns, affirming a growth-oriented identity.
Over the years, we’ve expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.
As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.

MINIMUM REQUIREMENTS

• Minimum 5+ years of experience in marketing technology Stack
• Experience with Tag Management Systems, such as Adobe Dynamic Tag Manager (DTM) Google Tag Manager (GTM), or Tealium
• Experience in JavaScript and front-end/back-end development skills to manage javascript tags, custom tag templating, data layer enrichment and standardization
• Experience in Web and App Data layer design
• Experience in BigData analysis & data driven troubleshooting
• SQL and NoSQL experience is a plus
• Strong understanding of data governance and compliance (e.g., PII, PHI, GDPR, CCPA).
• Effective skill in Marketing and Product Analytics, such as Google Analytics 4, Adobe analytics, etc
• Effective skill in converting business requirements into specifications for Analytics Implementations
• Working knowledge of analytics and tagging best practices/trends, products and services
• Experience in providing effective policy and procedure recommendations that will drive efficient data tagging outcomes
• Working knowledge and understanding of applications of web and online mediums
• Effective skill to independently devise creative solutions to critical problems using often limited and imperfect data
• Demonstrated intellectual curiosity and a self-starter attitude with a high degree of ownership
• Effective skill working cross-functionally and managing multiple priorities; exercise a high degree of initiative in a highly structured environment
• Effective research, analytical, and problem solving skills
• Excellent relationship management skills, with a proven track-record of managing cross functional resources and influencing stakeholders.
• Strong time management & prioritisation skills.

ROLE PROFILE:

• The role is to manage & implement tags associated with Marketing and analytics while applying knowledge of Ad tracking and Web analytics across Property Finder Group sites and apps.
• Partners as a cross-functional team member to design and implement data tagging for product analytics and experimentation.
• Conducts analysis where situations or data requires a review of a variety of factors.
• Managing a consistent method of tagging our various digital platforms to support end-to-end channel analytics that includes both web and mobile applications
• Documenting, sharing and applying implementation guides, standards, and best practices, and creation of relevant documentation.

RESPONSIBILITIES:

• Implement the appropriate placement and maintenance of all analytics and marketing or vendor tags
• Maintain clear and detailed documentation of changes made to any and all tags; approve all tags and monitor performance
• Ensure that all tagging specs/code are properly implemented and any new technologies being deployed are understood to ensure the integrity of the tag data being collected
• Support the internal teams with additional data collection needs
• Coordinate with developers to expose necessary data elements
• Serve as subject matter expert and technical advisor to team members across the organisation as it relates to Tag Management (Product Managers, Digital Marketing, etc.)
• Administer and maintain Tag Management Systems and Server side tagging