PPC Executive

at  N Brown Group Plc

THE ROLE

At N Brown, we have an exciting opportunity to join our fast-growing Digital Marketing team. We are looking for a PPC Executive to help deliver multi-million pound Paid Search campaigns as part of an in-house team. Reporting directly into the PPC Manager you will primarily work across our JD Williams brand and help drive innovation within the paid search space to keep N Brown at the forefront of PPC best practice and strategy.

WHAT YOU’LL BE RESPONSIBLE FOR AS A PPC EXECUTIVE:

• Supporting the day-to-day activation of your accounts across Google & Bing to ensure business KPIs are met.
• Working alongside the PPC Manager to deliver on-budget and on-target campaigns that drive business growth and profitability.
• Performing account optimisations including implementing bid changes, analysing SQRs, building out new keywords, co-ordinating landing page tests, and ad copy testing, all to improve campaign performance.
• Supporting the PPC Lead and PPC Manager in with data analysis/reporting tasks and drawing valuable insights from data to inform future decision making within the team.
• Creating engaging ad copy that resonates with each of our unique audiences, to ensure our customers have the best experience when shopping with our brands.
• Monitoring key industry trends and updates, ensuring you remain an expert in your field.
• Proposing and implementing A/B and multi-variate test cases to improve performance.
• Working alongside Google, measuring our market share and improving our reach in a competitive marketplace.