PPC Specialist

at  Arnold Clark

Salary: Competitive plus benefits
Type of work: Permanent
Location: Glasgow
About the role
Ready to work with a large advertising budget in one of the UK’s biggest in-house Marketing departments? We are looking for an experienced PPC Specialist to join our Marketing department in our Hillington Head Office.

WE OFFER:

33 days’ annual leave
Training and conference funds to keep your skills current
Generous discounts on vehicle purchases, services, parts, rentals, insurance and more
Private healthcare
Workplace pension
Simplyhealth – all employees have access to a GP 24/7 and can claim money back on medical and dental treatments
…and much more
Hours
Full time: Monday to Friday, 9am – 5.30pm. Flexible start and finish times.
Location
This is a hybrid role which involves a mix of working from home and in our Head Office in Hillington, Glasgow.
About the role
You’ll be responsible for driving digital growth via our pay-per-click advertising accounts on key business goals and objectives, ensuring a strong ROI.
Working closely with our Design and Marketing teams, we’re looking to take our pay-per-click marketing channels – search, display, video and social media – to the next level.
The ideal candidate will approach challenging business problems with a positive attitude and be focused on changing our business for the better. We’re looking for a results-oriented individual with the drive to meet and exceed our business objectives.

Day-to-day duties

• Manage the implementation, tracking and measurement of numerous campaigns across a range of business areas.
• Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance and ROI.
• Design and execute tactical and strategic initiatives.
• Collaborate with members of the wider Marketing department.
• Provide regular campaign reporting and insights for stakeholders.
• Work with strategic leaders at Google and Meta, among others, to help drive performance.
• Think holistically about the impact of paid advertising on broader marketing strategy.
• Consider the digital customer journey at all times.

Essential skills

• Proven experience of pay-per-click marketing, predominantly on Google Ads and Meta
• Commercial-mindedness, and the desire to deliver high value to the business
• Exceptional attention to detail and the ability to produce consistent, high-quality results and outcomes
• Strong self-organisation, reporting and time management
• Working knowledge of Google Analytics and business intelligence tools
• Willingness to share knowledge and discuss tactics and approaches
• Enthusiasm for the latest trends in search and paid advertising

Arnold Clark is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do – diverse in our make-up, united in our goals.
Employment within the Arnold Clark Group is offered subject to satisfactory reference and disclosure checks.
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Benefits
Every Arnold Clark employee is entitled to a wide range of benefits, including:
Discount on new and used vehicles
Contributory pension scheme
Private medical insurance
Life assuranc

• Manage the implementation, tracking and measurement of numerous campaigns across a range of business areas.
• Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance and ROI.
• Design and execute tactical and strategic initiatives.
• Collaborate with members of the wider Marketing department.
• Provide regular campaign reporting and insights for stakeholders.
• Work with strategic leaders at Google and Meta, among others, to help drive performance.
• Think holistically about the impact of paid advertising on broader marketing strategy.
• Consider the digital customer journey at all times