PPC/Traffic Analyst

at  Lensa

Lensa.com is one of the biggest recruitment and career platforms on the United States market, with 20+ million registered users. The company is founded and managed by Hungarian professionals who introduced and developed the well known Profession.hu.
Our product represents the future of career development: job search that puts people first while reducing the time and cost of talent acquisition. Using machine learning, we instantly match job seekers with positions that fit their skills, career goals and personalities. We make the world better, by placing every job seeker in the best possible positions for them. We are proud of our 4.3+ Trustpilot score!
Lensa is dedicated to achieving its business goals with cutting-edge, scalable technologies. With teams in multiple U.S. locations and a talented crew of developers, product managers and data scientists in Budapest, we are working every day to share our transformative career technology with the world.
If you’re interested in joining our journey and contributing to our success as part of our dynamic international team, we look forward to receiving your application!

• You will be working closely with our Traffic Team Lead and report to our Director of Business Operations, located in Budapest. Our BI team will help you with analytics tools and tailor-made real-time reports. The Traffic Partnership team (located in the US) will help you with publisher onboarding and payment management. The product team will be informing you regarding any changes in the traffic acquisition Funnel.
• You will need to check the traffic acquisition dashboard on a daily basis to see if all the metrics are healthy, budgets won’t run out, and your recent changes provide the expected results.
• You will analyze the process by which we collect and analyze data and make suggestions for improvement or automation, and in many cases implement those improvements yourself.
• We are expecting your input to support decisions that need to be changed in the traffic acquisition MIX, to result in a better ROI bottom line. You will attend our monthly traffic strategy meeting, where we decide what new platforms, traffic strategies, and vendors we are going to experiment with in the upcoming month.
• You will have direct focus on controlling all traffic spendings, searching for potential mistakes and more beneficial solutions, expl oring unseized opportunities for company growth.
• You will take the time to understand the strategic direction of the organization as a whole and cast our analyses of the data in that context. By doing this, you may discover new opportunities in the way we buy job seeker traffic.