PR and Influencer Manager

at  VisitBritainVisitEngland

JOB SUMMARY

We are currently seeking a PR & Influencer Manager to join the VisitBritain Global Marketing Directorate, and Integrated Marketing department within the Destination PR team with a remit for both PR & influencer marketing activity.

JOB DESCRIPTION

Working with the Senior PR & Influencer Manager and within the Integrated marketing team to support PR & influencer activity across 21 global markets. The destination PR team is part of a wider paid/earned/owned integrated marketing team comprised of our campaigns team and international marketing teams based around the globe. All teams have a remit to work in an integrated manner to maximize exposure across channels.

PERSON SPECIFICATION

Please refer to the job description.

Benefits

• Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
• Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
• Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
• Enhanced Parental and Family Leave Policies.
• Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
• Bicycle Scheme loans.
• Eye Care Voucher.
• Staff discounts on VisitBritain Shops.

Things you need to know

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

THE ROLE WOULD INCLUDE:

• Support the delivery of the global earned plan as part of the integrated marketing plans for VB’s upcoming global screen tourism campaign Starring Great Britain to 1) drive awareness for the campaign with target press and on social media; 2) showcase Britain via film / TV hero experiences and locations in London, wider England, Scotland and Wales that increase our target audience’s intent to visit Britain via a drumbeat of content to guide research and planning.
• Input into the delivery of a global influencer strategy, developing the governance for how we work with influencers (with clear guidance for our global network) and setting out the role of influencers within the customer journey.
• Delivery lead on the development of global Media Centre content and supporting pitch content working as part of the Content Planning Forum to deliver against the Content Framework (and supporting Strategic Partner priorities).
• Lead on global Destination PR & Influencer evaluation, ensuring that success is evaluated against the Content Framework and sharing results/learnings with the Content Steering Group and Global PR & Influencer network to ensure that the stories we tell continue to resonate with our Experience Seeker audience; ensuring the global network are on target in meeting key metrics supporting KPIs.
• Overseeing and planning the Global Trips programme 2025/26 – a series of global media and influencer trips to drive consideration for Britain, aligned to key themes/hooks.