PR & Communications Lead

at  Fathom

PR AND COMMUNICATIONS LEAD

Salary: £Competitive plus benefits
Location: Within easy commutable distance of either our Bristol or London offices. Hybrid working with at least 2x a week office attendance.
Job type: Full-time, permanent

REQUIREMENTS:

• 5+ years of relevant communications experience in a technical B2B or academic industry, in house, at a reputable creative agency or as a successful freelancer.
• Impeccable literacy skills with meticulous attention to detail.
• Natural storyteller with an understanding of how to captivate a reader.
• Experienced in integrated campaign work, able to see how content aligns to the target audience, while staying true to the company voice and key themes.
• A genuine interest in climate science and environmental technology.
• The ability to understand highly technical, industry-leading research and translate this into different types of content for a range of audiences.
• Confident working independently and as part of a team.
  Please note you need to be eligible to work in the UK, we are not offering visa sponsorship for this role

ABOUT THE ROLE:

We are seeking a strategic storyteller to lead our Communications team. You will be responsible for creating and executing a corporate and external communications strategy that resonates with a wide range of audiences. A gifted wordsmith, you’ll translate Fathom’s highly technical expertise into a compelling narrative that has impact.
Working closely with a range of teams to shape the company messaging and execute a programme of tactics that raise brand awareness with target audiences. You’ll also lead on turning Fathom’s ample academic work into an integrated campaign that maintains the company’s position as industry leaders in water and climate risk intelligence.
Ideally, you’ll have excellent knowledge of the insurance, engineering or financial institutions media landscape, though a history of Tier 1 engagement is also a plus! Flooding is a highly topical issue, so prioritising inbound requests will be just as important as securing outbound coverage.
Your primary focus will be on working with the Product, Sales and Marketing teams to build and help deliver a content calendar of press releases, media interviews, podcast appearances, blogs, social media content or award submissions that raise the company’s profile.

RESPONSIBILITIES:

• Implement and iterate the communications strategy, spanning corporate and external communications priorities, messaging and tactics.
• Line manager to the Copywriter and secondee, while also responsible for future team growth.
• Own the external content plans/roadmap for our vertical audiences. Structure and manage campaign initiatives throughout the year, ensuring effective distribution across insurance, financial markets, and engineering verticals.
• Deliver multi-channel tactics that speak to our audience’s needs, while also aligning with our content pillars and leaning on our key corporate messaging.
• Content measurement: Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
• Media tracking, analysis and automation to optimise campaign performance.
• Manage and build media relationships.
• Academic work promotion; liaising with scientists, journals and key media to amplify Fathom’s cutting-edge research.
• Client, industry body and partnership collaboration on editorial, thought leadership and brand awareness programs.
• Budget: Creation of the PR and comms budget including scope for external talent/agencies, awards, coverage tracking software, tools and campaigns.
• Company storytelling: Collaborate on the company story and vision with the founding team, product marketing, and PR.