PR & Communications Officer

at  ST Group

PR, Communications & Social Media Officer
About Us: We’re seeking a dynamic PR, Communications & Social Media Officer to craft compelling narratives across all channels. This role combines traditional PR expertise with digital-first storytelling to enhance our brand presence and engagement.
Key Responsibilities:

PR & Communications:

• Develop and execute integrated PR and communication strategies
• Write press releases, statements, and corporate communications
• Manage media relations and build journalist relationships
• Handle crisis communications and reputation management
• Plan and execute PR events and press conferences
• Monitor media coverage and compile coverage reports

Social Media Management:

• Create and manage content calendars across all social platforms
• Produce engaging social media content (copy, images, videos)
• Monitor and engage with audience across platforms
• Track social media metrics and optimize content strategy
• Run social media campaigns and paid promotions
• Identify trending topics and leverage real-time marketing opportunities
• Manage community engagement and response strategies

Digital Content:

• Maintain consistent brand voice across all channels
• Create compelling storytelling content for digital platforms
• Develop and manage content for corporate website
• Produce newsletters and internal communications
• Create engaging multimedia content (photos, videos, graphics)

Required Qualifications:

• Bachelor’s degree in PR, Communications, Marketing, or related field
• 3+ years combined experience in PR and social media management
• Proven track record in media relations
• Excellence in content creation and copywriting
• Experience with social media management tools
• Strong understanding of digital analytics and reporting
• Crisis communication experience
• Portfolio demonstrating social media success
• Arabic and English is must

Technical Skills:

• Proficiency in social media platforms (LinkedIn, Instagram, Twitter, Facebook, TikTok)
• Experience with social media management tools (Hootsuite, Buffer, etc.)
• Knowledge of social media analytics tools
• Basic photo and video editing skills
• Familiarity with design tools (Canva, Adobe Creative Suite)
• Understanding of SEO principles

Personal Qualities:

• Creative storyteller with strong editorial judgment
• Excellent time management and multitasking abilities
• Proactive and able to work under pressure
• Strong attention to detail
• Team player with excellent communication skills
• Trend-aware and digitally savvy

Job Type: Full-tim

Please refer the Job description for details