PR & Events Manager

at  Strava

YOU’RE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOU WILL:

• Develop strategy and tactical plans to build brand awareness through events and drive cultural conversation.
• Manage annual partner event supporting the Director of Brand Communications and cross-functional team.
• Activate impactful press, influencer and VIP attendees to drive brand awareness and growth.
• Help develop Global PR event strategy and guidance for all regional teams; provide feedback on regional plans presented.
• Execute culture objectives alongside agency partners which may include event planning, VIP seedings and outreach, experiential ideation, etc.
• Be a strong writer and have experience writing for external audiences including media.
• Be comfortable working with the leadership team and experience briefing executives, media, VIPs and influencers.
• Have experience managing budgets efficiently and managing external vendors and agencies.
• Be experienced in working with cross-functional teams (marketing, product, legal, etc.) across the organization.
• Develop briefs for internal and agency teams to clearly outline key objectives and results.
• Set KPIs and benchmarks for events; oversee measurement and reporting for events across the cross-functional teams.
• Have a deep understanding of the fitness industry and trends, particularly in event engagement.

YOU WILL BE SUCCESSFUL HERE BY:

• Weaving event and marketing expertise with a passion for earned media to grow awareness of the Strava brand to new audiences.
• Collaborating at the highest level with cross-functional teams and agency partners to deliver maximum value for Strava users, media, key influencers and partners through highly integrated event experiences.
• Understanding key priorities and having a keen focus on details and logistics–you know the smallest details sometimes have the biggest impact.
• Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross-functional team to a unified vision.
• Understanding trends and staying on top of what’s happening both in culture and media as well as the fitness and broader sports industry.
• Having a passion for purpose driven campaigns that support underrepresented communities; you have a strong commitment to inclusivity.
• Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.

Strava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.
Strava is looking for a passionate individual to join our Communications team and help us build the future of events at the center of culture and connection. We are creating new ways to engage media, our athletes, key partners, consumers and thought leaders through events and driving awareness and engagement of Strava as the platform and industry leader in connection and motivation through movement. We are excited about staying on the pulse of trends and focused on telling the story of our brand to new audiences, particularly in the U.S.
As the Manager, Events and PR, you will be responsible for the development and execution of events that create buzz and drive earned media coverage. This person will not only have a deep understanding of the current media landscape and how to engage media to tell a story, but also will be responsible for execution of pillar brand events from big picture strategy to logistics management and agency oversight.
This is a hybrid role based in our San Francisco office.