PR & Influencer Manager

at  Finisterre

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.
Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.
Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.
As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you

ABOUT THE ROLE

We are looking for an experienced PR & Influencer Manager to join the Finisterre team! This role is all about enhancing the fame of Finisterre through PR, Executive Communications and Influencers. Sitting within the Community pillar of the Marketing team, the focus is on raising awareness through meaningful storytelling and experiences – ultimately driving business results.
The focus of the role is on the UK market – but with an advisory and supportive element for our new markets (US for now, others as needed). This role supports across the entire Community function, playing a central role in building effective marketing campaigns for the company’s products and services working across Consumer PR, Executive Comms, Influencer Marketing and Ambassador relations, as well as supporting the roll out of events both in and out of house.

KEY RESPONSIBILITIES

• Responsible for creating and ensuring the implementation of a PR and Influencer strategy that drives our brand and business targets (with accountability to specific KPIs)
• Responsible for managing our PR agencies and ensuring that their activities drive business results
• Guide on our influencer tactics, supporting the Community Coordinator in the management of product send outs
• Handling Influencer partnerships, contract negotiations, content planning, and feedback provision
• Responsible for writing briefs that deliver on your objectives
• Responsible for running our affiliate program, as it relates to PR and Influencers, including achieving revenue targets, maintaining budgeting and profitability, etc.
• Responsible for weekly and monthly reporting on all spend, campaigns and events

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 25 days holiday per year, plus up to 8 UK bank holidays
• Additional holidays for length of service
• Your birthday day off
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Life assurance with access to an employee assistance program
• Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
• Regular company social events
• Paid volunteering opportunities – we will support you in giving back to communities and causes
• Various discounts from our B Corp community
• Individual training and development plans
• Sea Tuesday companywide updates
• And so much more