PR, Marketing & Community Specialist

at  Keen Software House

Keen Software House is an independent international game development studio behind the title Space Engineers, which has been sold to over 5 million players worldwide.
We are seeking a skilled and self-driven PR/Marketing & Community Specialist, who will take ownership of our company’s communication strategy, including our web presence, social media channels, and external communication. You will be responsible for managing all aspects of our PR, marketing and community efforts, from developing messaging and content to executing campaigns and measuring their success.
As the PR/Marketing & Community Specialist, you will be the primary point of contact for all external communication and will work closely with our team to ensure a consistent brand voice and message across all channels. You will also be responsible for managing our website, ensuring that it is up-to-date, informative, and engaging.
We are looking for someone who can work independently and take ownership of the entire PR/ marketing and community function. The ideal candidate will have a proven track record of success in PR, marketing management, with experience in managing social media channels, developing content, executing successful campaigns and building and maintaining gaming communities.

REQUIREMENTS

• Minimum 4 years of working experience in public relations, marketing and community management from the videogame industry
• Experience with website maintenance and creation – ability to work with website templates and design tools to create and maintain visually appealing and on-brand websites that resonate with target audiences
• Solid experience with social media incl. blogs, Facebook, Twitter, TikTok etc.
• Experience in outreach and promotion, including contacting the press and influencers, and effectively promoting our brand. This includes creating compelling content for press releases and promotional materials, engaging with media outlets, and building relationships with key influencers to enhance our visibility and reach.
• Creative thinker with a good sense for what will resonate with media and content creators; ability and demonstrated background in planning and executing PR initiatives with proven results
• Experience with Mailchimp, WordPress (or other web building tools), HTML, CSS, basic graphics and video tools
• Highly independent: you are able to manage your work, self-prioritize and organize
• Excellent English (Czech is not required). Representative behavior.
• Very good communication skills
• Empathy and the ability to capture the press’s attention
• Ability to write concise and clear-text
• Professional time management, ability to plan and manage activities in more areas.
• Flexibility to cover various time zones and manage changing workload.

• Develop, coordinate and manage strategic, creative public relations campaigns and related activities that sustain a specific image for our core activities in Keen Software House
• Maintain and develop website presence and social media presence
• Reach out and talk to the specialized gaming press and influencers, secure spots in key press articles and events, podcasts, live streams, game previews and review, etc.
• Prepare and update press packages and press releases
• Prepare and update marketing and PR roadmaps and campaigns
• Create/manage the press database
• Select and go to digital and physical events
• Help prepare the contents for the Steam page and any other public-facing materials on any website or social channel
• Create short gameplay clips from our games
• Oversight of all community related messaging and conversations
• Discuss and issue statements for the community when needed
• Help manage responses on social media channels (Discord, Steam, Email, Forums, Facebook, Twitter, etc.)
• Help manage followers-gathering and email database
• Monitor all social media
• Attend dev team meetings (sprint planning, review, retrospective, standups) to gain a precise understanding of the game mechanics and future dev pipeline.
• Communication strategy – implementing and following the rules.
• Promoting the studio and game(s).
• Evaluating and reporting key metrics.
• Coordinating all public relations activities