PR & Marketing Executive

at  RAFFLES

Company Description
“Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”
Raffles the Palm Dubai is on the western crescent of Palm Jumeirah, the world’s largest manmade island and archipelago. This luxurious five-star hotel with 381 spacious rooms, suites and villas is embellished with hand-crafted Italian touches and offset by carefully selected amenities to complete the atmosphere of elegance. Guests can enjoy panoramic views, a private beach, state of the art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, signature and private restaurants complemented by exquisite banqueting and conference spaces.
When visiting Raffles, guests will discover the individual personality and story offered by the hotel. At the essence of every Raffles is the delivery of thoughtful, personal and discreet service to well-travelled guests. Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.

Job Description

• Write press announcements whether long or short form for various business needs
• Correspond with traditional media and social influencers, evaluate media exposure opportunities
• Organize media experiences such hotel stays, dining and spa experiences
• Monitor, review and report on all marketing and PR activity and results
• Monitor competitor set’s press coverage and social media within the destination
• Maintain an excellent relationship with the relevant appointed agencies, media, Accor regional office, and suppliers
• Manage hotel communications including signage for public spaces, and drafting in-room guest letters
• Weekly summary of press coverage for internal distribution
• Coordinate professional video and photography shoots as needed (influencer, media, fashion shoots)
• With the assistance of PR or Marketing Manager, brief media plans, write creative briefs and retouching briefs
• Update content on the property website, press room and image library, partner websites
• Ensure that all hotel promotions, advertising, and collateral are in keeping with Raffles standards and brand image and reflect the highest level of professionalism in content and presentation
• Be a brand ambassador of Raffles at all times, both in and out of the hotel and on personal social media accounts.
• Manage the supply chain and timelines of PR projects including costs, design and copy
• Support the marketing department with administrative tasks such as creating purchase orders (PO), invoicing and raising complimentary forms in internal finance systems

QUALIFICATIONS

• Minimum 1-year experience in public relations or related professional area
• An experienced communications expert, a dynamic and self-driven, creative individual
• Strong luxury hotel background or luxury lifestyle brand background is preferred

Please refer the Job description for details