PR & Marketing Manager

at  Whalar

Job Title: DACH PR & Marketing Manager (Whalar)
Work Location: Berlin (Remote)
Start Date: ASAP
Named one of WorkLife’s 50 Best Places to Work and one of Fast Company’s Most Innovative Companies, Whalar Group is a global creator company on a mission to liberate the creative voice.
Creators are at the heart of everything we do! We are a curious, diverse team of 300 individuals around the world who are passionate about the Creator Economy. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem. Under Whalar Group, there are six companies: Whalar, a global creator agency; Whalar Talent, a full-service, 360° creator and talent management company; Foam, a suite of AI tools, templates, and services; Moby Ventures, a creator-centric venture studio; Umi Games, a groundbreaking gaming studio; and The Lighthouse, an IRL campus for creators and their teams.

ABOUT THE ROLE:

We’re seeking a dynamic PR & Communications Manager in our DACH region to help elevate our brand’s presence with compelling communications, brand marketing, and game-changing PR initiatives.
As the DACH PR & Communications Manager, you’ll be the driving force behind Whalar’s voice in the market. Your role is pivotal in crafting and executing strategic PR and Communications initiatives that don’t just enhance our visibility—they make us unforgettable. This role requires a blend of creativity, strategic thinking, and excellent communication skills to manage public relations, brand marketing, event support, and internal communications needs.
This role will focus on supporting Whalar in the growing DACH region to build brand awareness on behalf of the agency and is adept at navigating regional media landscapes and market dynamics to deliver impactful results.

HERE’S WHAT YOU’LL DO DAY TO DAY:

• Build, strengthen, and sustain the reputation of Whalar internally and externally across the DACH region.
• Continue to build meaningful relationships with relevant media targets to ensure Whalar’s ethos and approach to work are at the top of mind – ensuring fresh work and thinking are shared regularly.
• Assist in external consumer PR needs for Whalar clients and brand platform partners.
• Track editorial calendars, press coverage, stay on top of cultural trends, and track other opportune moments to identify and pitch meaningful stories.
• Support in thought leadership plans inclusive of industry conferences and events to showcase leaders on stage and in editorial content.
• Assist in drafting and distributing press releases, interview briefing documents, media kits, and other materials to relevant media outlets.
• Build and maintain relationships with journalists, influencers/Creators, and media representatives.
• Assist in managing media inquiries and coordinating interviews and press conferences on behalf of Whalar.
• Monitor media coverage and prepare reports on PR activities and effectiveness.
• Partner with the team on internal communications plans to set Whalar DACH up for success.
• Collaborate with the Whalar Group PR team to align our global messaging when speaking about Whalar DACH.
• Plan and support events as needed, including campaign launches, industry, client dinners, and promotional events.
• Assist in building and amplifying in-market case studies and work stories.
• Assist in managing vendors, agency subscriptions, translations, and invoices on behalf of PR and Communications activations for Whalar.