PR & Social Media Manager

at  Defaqto

WHO WE ARE

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology, and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice, and help the industry meet evolving customer needs.

EXCITING NEW ROLE!

Due to our continued growth journey, we are looking for a talented PR & Social Media Manager to lead our PR, social media and content creation efforts.

WHAT’S THE PURPOSE OF THE ROLE?

This is an incredible opportunity for a talented PR & Social Media manager to join a rapidly scaling business at an exciting period in our journey. Working closely with our external PR agency, you’ll lead our PR, social media and content creation efforts. This role will involve developing and executing strategies that enhance the Defaqto brand presence. You’ll also support the wider marketing team with content production related to our campaigns and other initiatives.

WHAT YOU’LL DO

1. Collaborate with the external PR agency to develop and execute a full calendar of PR
   strategies and activities that align with our business goals.
2. Manage the external PR agency, including reviewing and refining PR materials.
3. Monitor and report on coverage, providing guidance to the agency around key
   messaging, internal initiatives and communication opportunities
4. Assist the CMO in managing potential PR crises, coordinating with the PR agency to craft appropriate responses.
5. Develop and implement social media strategies aligned with PR campaigns, brand and
   product initiatives.
6. Lead the hands-on content production process, working closely with our internal Insights team and in-house graphic designer to create high-quality visual and written content.
7. Maintain a content calendar to ensure timely delivery of all assets and that all content
   aligns with our brand guidelines.
8. Stay up-to-date with industry trends, product development, competitor messaging, and customer challenges.