PR & Social Media Specialist

at  Urban Barn Ltd

Help people create homes they love. Join the Urban Barn team as a PR & Social Media Specialist at our Home Office located in Burnaby, BC.
With over 50 retail stores across the country, Urban Barn is a national retail chain offering high-quality furniture and home décor. We’re passionate about making our customers and our employees feel right at home.
Reporting to the Director of Marketing, the PR & Social Media Specialist will oversee all PR and social media initiatives.

• Create and manage social media strategy, content calendar and campaigns from conception through to publication.
• Develop and manage our Influencer Program to share key promotions, seasonal collections, and artist collaborations.
• Create compelling and on-brand content for Paid Media with key influencers.
• Track, measure and report on analytics for all organic social media platforms on a weekly, monthly and quarterly basis.
• Monitor accounts to ensure activities match project budgets and goals.
• Guide the Customer Care team on best practices for community management and public facing comments.
• Work cross-functionally with product, ecommerce, translation and brand teams.
• Write press releases and pitch media seasonally and for key promotions.
• Develop PR strategies to gain brand and product exposure including events, partnerships and activations.
• Manage external Quebec PR agency to create influencer content, pitch media and host local events.
• Work with the logistics team to facilitate product delivery for influencers, events and media.

Who You Are

• Great communicator, able to share creative ideas and collaborate effectively with the team
• Socially savvy, able to represent and advocate for our brand with a strong voice
• You are creative, motivated, and looking to contribute in a meaningful way
• You turn every occasion into an opportunity to build customer loyalty and strengthen brand identity
• Excellent writing, editing and proofreading skills
• Extremely detail-oriented with the ability to multitask and meet tight deadlines