Principal Analyst - CRM and Customer Analytics (Viator)

at  TripAdvisor

ABOUT VIATOR

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it’s never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.
Viator is a Tripadvisor company that makes it easy to find and book something you’ll love to do. With an industry leading selection of high-quality experiences, Viator gives millions of travellers a month something new to discover, both near and far from home.
We believe that we are better together, and at Viator we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Viator, we want you to bring your unique identities, abilities and experiences, so we can collectively revolutionise travel and together find the good out there.
We are looking for a principal analyst to join the marketing analytics team. If you’re passionate about extracting, analyzing, and interpreting customer data to provide actionable insights that enhance our CRM strategies and optimize customer engagement, we’d love to have you on board!

• Analyze customer behavior, segmentation, and trends to identify opportunities for targeted marketing campaigns and personalized customer experiences.
• Develop and implement predictive models to forecast customer behavior, optimize marketing campaigns, and personalize customer interactions.
• Work on code reviews, architecture discussion, and collaboration with a multidisciplinary team for regular model deployments.
• Design, code, experiment and implement models and algorithms to enhance customer communications and optimize business results.
• Collaborate with cross-functional teams to implement CRM strategies that align with business objectives and improve customer experience.
• Conduct incremental tests and performance analysis of marketing campaigns to optimize ROI and conversion rates.
• Stay current with industry trends and best practices in CRM, marketing analytics, and customer segmentation techniques.
• Ensure data quality and integrity by working with data engineering teams to manage and preprocess large datasets.