Principal Business Development

at  ATT

JOB DESCRIPTION:

AT&T is on a mission to shape the future of connectivity and customer engagement like never before. As the digital landscape evolves, so do we—constantly exploring bold, new avenues to reach customers and drive growth. That’s why we’re forming a new, cutting-edge team dedicated to identifying emerging trends, unlocking untapped audience segments, and leveraging innovative influencer and partnership strategies to set AT&T apart from the competition. In a world where others are doubling down on celebrity collaborations, AT&T is taking it a step further—combining cultural relevance, forward-thinking partnerships, and data-driven insights to lead the market. If you’re ready to be part of this new initiative and make a lasting impact, join us as we redefine the future of engagement.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Strategy, or a related field; MBA preferred.
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• 7+ years of experience in strategy, partnerships, or business development, preferably in consumer tech, telecommunications, or digital marketing.

• Proven experience in identifying and cultivating influencer relationships and partnerships that drive growth.
• Strong analytical skills with a proven ability to develop business cases, financial models, and market segmentation strategies.
• Deep understanding of digital marketing, cultural trends, and consumer behavior
  Supervisory: No
  Locations: Dallas, TX

ROLE OVERVIEW:

We are looking for a strategic, innovative leader to help us discover and build the next wave of influencer and partnership strategies that drive AT&T’s growth. As the Principal Business Development, you will play a critical role in developing and executing high-impact strategies to reach emerging and untapped market segments. You will leverage the e^3 playbook (explore, experiment, evolve) to explore and discover influencers, creators, and brand partners who can help us reach and engage audiences in culturally relevant ways.