Principal Product Manager - C&I Energy Storage

at  Generac Power Systems

We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.
Job Summary: The Principal Product Manager - C&I Energy Storage is the platform owner of the C&I Energy Storage product category and is responsible for developing and maintaining the product category strategy that enables the division to grow sales, gain market share and improve profitability.

Basic Qualifications:

• Bachelor’s Degree in Engineering, Business, Marketing or related field
• 8+ years of progressive in engineering, business or marketing
• 4+ years management experience

Knowledge, Skills, and Abilities:

• Product design experience in electrical systems integration and manufacturing support (design for manufacturing)
• Background with battery energy storage systems, microgrids, distributed energy resources, power conversion systems, low or medium voltage electrical distribution
• Hands on involvement with troubleshooting, testing, and validating AC/DC electrical systems

Preferred Qualifications:

• Professional Engineering Designation (P.Eng.)
• Master’s Degree in a related field
• Prior experience managing hardware and software offerings
• Experience with P&L management
• Experience working in a technically-driven environment in the manufacturing sector
• Experience in one or more of the following Energy Storage System technologies such as batteries, battery management systems, power conversion systems such as inverters or converters, PV, fire suppression systems, thermal management systems and firmware
• Familiarity with regulatory compliance such as: UL 1741, UL 9540, UL 9540A, NFPA 855, NFPA 68, NFPA 69, NFPA 70, DER interconnect standards, and generally with UL, NFPA, CSA, FCC, and IEC standards governing energy storage systems

Essential Duties and Responsibilities:

• Global platform owner of the C&I Energy Storage product category
• Oversee the annual and long-term strategic plans for the category by setting objectives, leveraging consumer insights, and allocating resources across the product portfolio
• Define product requirements and continue to refine (for next gen products) based on customer feedback, market developments, and upcoming regulations/incentives. Make sure Generac is building the right products and solutions, and ensure product is positioned to win with a competitive price, footprint, and design.
• Uncover markets where Generac can uniquely win, and craft BESS (and multi-asset site) solutions to target these markets.
• Establish the product strategy and obtain senior management approval for each product line. The product strategy becomes the guidelines for what products and positioning are acceptable for sales to sell into each our Generac’s sales channel
• Manage overall product lifecycle, including phase in/out timing and product/platform rationalization decisions
• Owner of multi-year strategic plan and execution
• Develop a multi-year plan driving revenue and market share targets for product lines and categories. Includes establishment of cost targets to support pricing and margin needs
• Technical depth and communications skills needed to gather use cases, voice of customer and persona’s that will translate into requirements the development team will execute against
• Comprehension of market data and leading technical indicators to drive decisions or strategic proposals preparing the organization for technology leadership
• Develop business cases for new product development programs
• Maintains the competitive product database and uses this as an input to establish multi-year product development roadmaps
• Establish strategy, vision, goals, and positioning for each product category to achieve annually including financial performance targets
• Create product and programs to increase our value to end users
• Work closely with sales to insure new product launches are successful and achieve the established business case objectives
• Monitor industry trends that will impact product requirements; ensure product is designed to meet current & future code & safety requirements
• Interfacing with end users and participating in industry events in order to understand and develop opportunities for innovative solutions
• Research customer product requirements, competitive offerings, and product gaps to determine market needs for new products
• Define product requirements and translate customer needs into engineering specifications
• Act as a resource to mentor and teach less experienced engineers / team members

Physical Demands:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

• Global platform owner of the C&I Energy Storage product category
• Oversee the annual and long-term strategic plans for the category by setting objectives, leveraging consumer insights, and allocating resources across the product portfolio
• Define product requirements and continue to refine (for next gen products) based on customer feedback, market developments, and upcoming regulations/incentives. Make sure Generac is building the right products and solutions, and ensure product is positioned to win with a competitive price, footprint, and design.
• Uncover markets where Generac can uniquely win, and craft BESS (and multi-asset site) solutions to target these markets.
• Establish the product strategy and obtain senior management approval for each product line. The product strategy becomes the guidelines for what products and positioning are acceptable for sales to sell into each our Generac’s sales channel
• Manage overall product lifecycle, including phase in/out timing and product/platform rationalization decisions
• Owner of multi-year strategic plan and execution
• Develop a multi-year plan driving revenue and market share targets for product lines and categories. Includes establishment of cost targets to support pricing and margin needs
• Technical depth and communications skills needed to gather use cases, voice of customer and persona’s that will translate into requirements the development team will execute against
• Comprehension of market data and leading technical indicators to drive decisions or strategic proposals preparing the organization for technology leadership
• Develop business cases for new product development programs
• Maintains the competitive product database and uses this as an input to establish multi-year product development roadmaps
• Establish strategy, vision, goals, and positioning for each product category to achieve annually including financial performance targets
• Create product and programs to increase our value to end users
• Work closely with sales to insure new product launches are successful and achieve the established business case objectives
• Monitor industry trends that will impact product requirements; ensure product is designed to meet current & future code & safety requirements
• Interfacing with end users and participating in industry events in order to understand and develop opportunities for innovative solutions
• Research customer product requirements, competitive offerings, and product gaps to determine market needs for new products
• Define product requirements and translate customer needs into engineering specifications
• Act as a resource to mentor and teach less experienced engineers / team member