Principal Product Manager - Zalando Plus, Member Upsell (all genders)

at  Zalando

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

We’re looking for a Principal Product Manager to lead Member Upsell initiatives for Zalando Plus. You’ll report to the Director of Product for Loyalty, and will own the design for differentiated experiences across the different levels of the program, inspiring customers to keep climbing upwards to reach better rewards. Working with engineering, marketing, and commercial teams, you will identify engagement drivers for customers at each level, inspiring growth, and building a seamless journey that motivates our members. You are coming in at the very beginning of our Loyalty journey, so you’ll move quickly, and work on both short term measures to increase adoption and satisfaction, with a longer term view to a cohesive upselling and engagement strategy.

Our ambition is for customers to feel rewarded for their loyalty and therefore to increase their engagement. At a high level, the roles mission includes:

• Setting the overarching Loyalty strategy for Zalando across all propositions, in alignment with the Zalando Group Strategy but also learning from industry best practices.
• Establishing Loyalty thinking across Zalando; helping commercial leaders to utilising loyalty as a key commercial mechanism in their Go-to-Market strategies.
• Building and evolving a global loyalty platform and loyalty experiences for our customers; be overall responsible for the customer experience, features and also commercial viability of the model