Principal SEO Specialist

at  Discover Financial Services

Discover. A brighter future.
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world’s leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.

JOB DESCRIPTION:

What You’ll Do
A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. Ideal candidate will be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. The role of a search engine optimization (SEO) specialist is ever-changing, as the trends and algorithms of online search constantly evolve, so, it is important for an SEO Specialist to be able to think on their feet and stay ahead of these changes. As an SEO Specialist you must be willing to keep abreast of industry innovations and trends. A good SEO Specialist will be required to develop quality content as well as technical insight to optimize the website for search engines. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management
How You’ll Do It
Lead and develop on page and technical SEO strategies to drive significant increases in organic search traffic to the site resulting in measurable growth across all relevant KPIs
Work closely with other business areas and site experience teams to optimize web pages and site architecture for SEO
Provide performance based forecasts and report against goals
Proactive ideation, addressing key SEO focus areas – site speed, caching, keyword rank & expansion, content gap and competitive analysis
Build foundational relationships across key stakeholders including CRO, UX, technology, paid search and product teams
Manage individual contributors and department projects. Manage vendors, billing, contracts and budgets
Create opportunities for search by optimizing web pages for mobile experience and site speed
Provide analysis & SEO recommendations to the editorial & content marketing teams
Qualifications You’ll Need
The Basics
Bachelor’s degree in Business Administration and Management, Marketing or related
6+ years of experience in digital marketing, UX, paid search, display, content marketing or related
2+ years of SEO
Physical and Cognitive Requirements
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable a qualified individual with disabilities to perform the essential functions of the position as required by federal, state, and local laws:
Does this job require remaining in a stationary position, including but not limited to, primarily sitting and standing? Primarily remain in a stationary position.
Does this job require the ability to move about inside or outside the work environment to complete the major responsibilities of the job? No required movement about the work environment to complete the major responsibilities of the job.
Does this job require the ability to transport physical objects? If so, provide the weight of the heaviest object the job needs to transport without the aid of machinery or equipment or the weight equivalency with the aid of machinery or equipment. No
Primarily, where is this job performed? Primarily performed indoors in an office setting.
Does this job require the ability to operate equipment or machinery? Select all that apply. Ability to operate office equipment such as but not limited to computer, telephone, printer, and calculator.
Does this job require the ability to communicate verbally or in written form? Select all that apply. Ability to communicate verbally.; Ability to communicate in written form.
Does the job require travel? No
Does this role require testing or assessments to measure the ability to perform the job? No
Bonus Points If You Have
1+ years of People Management
Discover will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States on a full-time basis.
Application Deadline: The application window for this position is anticipated to close on Oct-27-2024. We encourage you to apply as soon as possible. The posting may be available past this date, but it is not guaranteed.
Compensation: The base pay for this position generally ranges between $88,500.00 to $149,300.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.

Please refer the Job description for details