Print Designer (Freelance)

at  Kencko

REQUIREMENTS

• 5+ years of packaging design experience ideally for US and EU markets;
• Strong sense of aesthetics and a keen eye for detail;
• Familiar with Adobe Illustrator, Adobe Photoshop and other modeling software;
• Capability to complete a final mock-up design using computer modeling software, when needed;
• Bachelor’s degree in graphic design;
• Experience with commercial product packaging design:
• Knowledge of materials and manufacturing processes:
• Ability to understand and follow applicable brand guidelines:
• Fluent oral and written English and Portuguese; and
• Final artwork skills

• Meet with the design, image, product and marketing teams to discuss packaging specifications, brand culture and strategies, environmental sustainability and budgets;
• Help to determine the product’s message and hierarchy; devise functional and attractive packaging for boxes, destination sets, towers, etc.;
• Evaluate market trends and analyzing similar packaging designs;
• Promote the product and its function, and make the brand stand out from other brands on the shelf;
• Brainstorm packaging ideas using hand sketches, verbal cues, words, and design software;
• Ensure packaging designs accurately represent the company’s brand and ethos;
• Select functional ideas and create packaging mock-ups;
• Identify suitable packaging materials and conducting feasibility studies;
• Collaborate with graphic designers and copywriters to finalize packaging text and graphics; and
• Grasp the raw materials and machinery of the manufacturing processes to devise functional and attractive packaging, in-line with the brands values.