Product Analyst - Marketing

at  Bright Horizons Family Solutions

The Product Analyst will analyze and synthesize data to get insights needed to make the best product development decisions. This role is eligible for remote work.
Bright Horizons is a leading provider of workforce education programs that future-proof organizations by building employee skills. We know the best organizations are fueled by people inspired by their jobs and professional possibilities. We help top employers around the country provide that inspiration, with affordable, targeted, and guided education programs that build professional futures. Our goal is to create pathways and learning opportunities that align employees’ career goals to organizational skills needs, addressing engagement, filling talent gaps, and transforming workforces to be ready for the future.

WHAT YOU WILL BE DOING:

• Perform ad hoc SQL queries to help the teams make data-driven decisions
• Work as a liaison between the stakeholders and BH teams to ensure Objectives and Key Results are accurately measured and visualized on OKR dashboards or other data analytics products
• Work as a liaison between the team to ensure data requests are prioritized and worked appropriately as per business need
• Create and maintain roadmaps for analytics products per company goals
• Participates in UAT validation and detailed user story acceptance criteria for OKR data analytics products
• Groom, write, and prioritize user stories as well as maintain backlog stories per the roadmap
• This role will leverage participant data to increase engagement and reach revenue goals through segmentation of data and market research that exists within the different marketing business applications.
• Collaborate with marketing business stakeholders and the business intelligence team to fully understand, define and document business definitions and translate to technical definitions. Help with data cleanliness in source systems.
• Identify gaps, troubleshoot technical issues and document changes with interfaces and reporting
• Implement tagging schemes and test plans for site enhancements, campaigns and conversion programs (GA4)
• Regularly analyze performance and pull reports from a variety of business analytics platforms
• Contribute expertise to customer-facing initiatives (segmentation and profiling, marketing automation, e- mail, CRM integration, etc.).
• Partner with IT & Business Intelligence teams to facilitate the analysis of customer engagement activities (by product and by account)
• Data visualization to measure marketing campaign efforts and performance

WHAT WE HOPE YOU WILL BRING TO THIS ROLE:

• Bachelor’s Degree preferred
• 3 years of Experience required
• Knowledge of and experience with Bright Horizons data warehouse, databases, and general data structure preferred
• Knowledge of and experience with web analytics platform required, as well as experience with data visualization in Excel
• Knowledge and fluency in SQL required
• Knowledge of Bright Horizons products, our end users and the specific problems we are solving for preferred
• Experience developing REST and GraphQL APIs preferred
• Role will be based out of either a Bright Horizons office or home office. Occasional travel will be required at a maximum twice a year