The TP ICAP Group is a world leading provider of market infrastructure.
Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions.
Through our people and technology, we connect clients to superior liquidity and data solutions.
The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world’s leading provider of OTC data, and an award winning all-to-all trading platform.
The Group operates from more than 60 offices in 27 countries. We are 5,300 people strong. We work as one to achieve our vision of being the world’s most trusted, innovative, liquidity and data solutions specialist.
About Parameta Solutions
Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.
Role Overview
As a Product & Campaign Marketer, you will report into and collaborate closely with the Content and Campaign Senior Manager to execute comprehensive campaign plans, including events, and align these efforts with the team. Your responsibilities include writing campaign copy, managing the development and approval process for campaign assets, and coordinating with others for social media integration. Additionally, you will analyze content engagement metrics to inform future planning.
In the realm of product marketing, you will serve as the primary contact for the Product Management team, overseeing the BAU product process and reviewing and evolving where needed, to meet business needs. You will manage product marketing plans for priority products, develop personas and messaging, maintain product-related copy on the website, and create sales enablement tools. Furthermore, you will support the Product Management team by developing processes and ensuring the marketing team has the information needed to update communication logs and schedules effectively.
Role Responsibilities

Campaigns

• Work with the Content and Campaign Senior Manager to execute campaign plans, including events
• Share all plans with the Digital and Social Marketer to ensure alignment to the campaign and content strategy
• Write copy for campaigns
• Manage the day-to-day campaign asset development or oversight of development by agencies
• Manage the approval process for all assets with internal teams such as governance, compliance and group marketing
• Coordinate with the team when social is needed as part of a campaign

Content

• Analyse content engagement metrics and pull-out insights to input to planning

Product Marketing

• Be the primary contact for the product management (PM) team
• Manage and own the BAU product process, develop and evolve it as business needs change
• Manage and own any product marketing plans in relation to priority products, including the creation of sales enablement tools, including cases studies, pitch books and testimonials
• Develop personas and persona messaging
• Manage and maintain the copy and messaging for products and personas on .com.
• Develop further processes for working with PM as needed

Experience / Competences

Essential

• Experience in product marketing experience across new product launches, product enhancements and sunsetting.
• Understanding of financial B2B markets.
• Background / experience in financial services.
• Excellent organisation skills
• Proven resilience and demonstrated ability to deal with changing deadlines and priorities across stakeholders
• Experience of marketing campaign execution and planning
• Knowledge of current content marketing techniques and best practices

Desired

• Responds to challenges with innovation and creativity
• Demonstrates high energy levels, thrives in a fast-paced environment
• Familiar with pragmatic marketing framework and sales methodology

PARAMETA #LI-Hybrid #LI-ASO

Not The Perfect Fit?
Concerned that you may not meet the criteria precisely? At TP ICAP, we wholeheartedly believe in fostering inclusivity and cultivating a work environment where everyone can flourish, regardless of your personal or professional background. If you are enthusiastic about this role but find that your experience doesn’t align perfectly with every aspect of the job description, we strongly encourage you to apply. You may be the ideal candidate for this position or another opportunity within our organisation. Our dedicated Talent Acquisition team is here to assist you in recognising how your unique skills and abilities can be a valuable contribution. Don’t hesitate to take the leap and explore the possibilities. Your potential is what truly matters to us.
Company Statement
We know that the best innovation happens when diverse people with different perspectives and skills work together in an inclusive atmosphere. That’s why we’re building a culture where everyone plays a part in making people feel welcome, ready and willing to contribute. TP ICAP Accord - our Employee Network - is a central to this. As well as representing specific groups, TP ICAP Accord helps increase awareness, collaboration, shares best practice, and holds our firm to account for driving continuous cultural improvement.
Location
UK - 135 Bishopsgate - Londo

Please refer the Job description for details