Product & Category Manager

at  Bloomon

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK’s fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won’t stop at flowers and plants. Starting with the Bloom & Wild brand, we’re expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe’s #1 direct to consumer gifting destination.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
️ Range @ bloomon
Over the past 10 years, bloomon has spread happiness to customers with products and designs that are distinctly bloomon. We are most known for our Original bouquets, which can be characterised for its wide variety of flowers, complementary colour schemes and spaciousness. We have steadily expanded our product range with various bouquet styles to attract and serve a broader audience and other categories, such as dried flowers, plants and other seasonal products (wreaths, mini trees, easter branches). We offer a small selection of products on subscription and all of them as one-offs in our gift shop.
We expect to optimise our product range further in the coming years and we constantly make improvements to our products and bouquet designs to keep surprising subscribers, gifters and receivers. We love to make art and commerciality come together - we inspire our customers but also test, learn and optimise what we do.
️ Range Team

You will be part of the Brand & Range team, a happy bunch of 8 colleagues with all different responsibilities. We brought these teams together as our brand and products are so closely linked. The Brand team is responsible for driving and executing on the campaign calendar in alignment with our Commercial and Marketing teams. The Range team is responsible for the ideation and execution of the range calendar with physical products across markets - from initial concept, through product development to launch. We obviously work closely together with the Brand team to communicate about our product ranges through a campaign lens, but we also work cross-functionally with many other teams across the business to support our decision-making. We perform our own research and use our dashboards, and gather insights with the help of the Business Intelligence and Research teams; collaborate with the Supply Chain teams on execution of the product range, and ensure the commercial teams are happy with the product ranges we develop. We have a close link with the Product team to ensure our range is easily shoppable on site and look as appealing as possible; our Merchandiser is responsible for this.

• ️What you’ll be doing:

You work mostly where the flower magic happens in Amstelveen, collaborate closely with all teams in bloomon - but mainly Supply Chain, Commercial and BI - and will report to the Director of Brand and Range. You will be responsible for bloomon’s Fresh, Dried and Plant categories and will act as key contact person for these categories within the business. You manage our two floral designers, who are responsible for designing our Fresh and Dried ranges as well as seasonal products (e.g. wreaths). You love to create and present insights - also to creatives who are less comfortable with spreadsheets and numbers. All of this to implement learnings, and create even better products and future collections. Your responsibilities will fall into 3 key areas:

CUSTOMER EXPERIENCE:

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• Support the Creative and Brand team in generating assets for each collection and campaign that carefully showcase our flowers and set them up for success

• Provide input for initiatives to highlight and capitalise on the key features of each collection via online merchandising, newsletters, and other channels
• Collaborate with the Commercial teams to identify opportunities to boost category performance and ensure continuous improvement of the range offering.

✅ YOU’LL LOVE THIS ROLE IF YOU…

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• You have a strategic mindset, strong commercial view and a flair for creativity. You’re results-focused, comfortable with setting and measuring KPIs across your team’s work

• You work at pace on your own projects and coach your team to prioritise and execute, with an ability to multitask under pressure.
• You’re a confident leader, able to flex your coaching style to get the best from your team.
• You’re a team player, keen to be hands-on and supportive to your teammates in the belief that our successes come as a team. But you’re also comfortable guiding, evaluating, and if necessary, redirecting your team’s work and will get stuck in wherever it’s needed.
• You’re a creative problem solver who is solutions orientated and raises issues or unexpected problems early to ensure success.
• You’re confident and clear in presenting your work to your peers and senior stakeholders, and can tailor your communication to different audiences.