Product Data Analyst

at  Hostelworld Group

ABOUT US

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.

WHO YOU’LL WORK WITH ‍‍

We have a matrixed structure here at Hostelworld; with Growth teams comprising of people across Technology, Product, Marketing and Analytics & Insights (A&I) – all working towards one common goal with aligned objectives.
This role sits in the Mobile Analytics Team reporting to the Head of Growth Analytics. We are seeking a Product Analyst to focus on our social network platform, designed to connect travellers with each other and local experiences. In this pivotal role, you will utilise data analytics to enhance product features, improve user engagement, and ensure a top-tier experience for our users. This position is ideal for someone who thrives on analysing trends, user behaviour, and market dynamics to drive product excellence in the travel tech industry. You will be working with best in class technology and working within a wider motivated team of data analysts, engineers and scientists.

Our core data stack:

• Front End Tracking: Google Analytics
• CDP: Segment
• CRM: Iterable
• Data Storage: GCP & Snowflake
• Data Visualisation and Usage: Tableau, Snowflake, Vertex AI
• Orchestration: Airflow
• Transformation: DBT
• Synching data: Fivetran, Hightouch, Twilio Segment

WHAT YOU’LL DO ‍

• Analyse user interaction data to understand behaviour and identify opportunities to increase engagement and retention on our social network platform.
• Work closely with cross-functional teams, including UX/UI designers, developers, and product managers, to translate data-driven insights into actionable product improvements.
• Monitor and evaluate product performance metrics, propose new key performance indicators, and ensure alignment with business goals.
• Execute detailed user research and feedback analysis to guide new feature development and optimize existing functionalities.
• Design and manage A/B tests and other experiments to refine user experience and maximize product potential.
• Stay informed about the latest trends in social networking and digital interaction to anticipate market shifts and technological advancements.
• Provide regular reports and presentations on product performance and strategic guidance for senior management and stakeholders.