Product Demo Specialist for De'Longhi Group

at  Encore Market Engagement

JOB BRIEF

In this role, you will act as an extension of the De’Longhi field team, engaging with consumers through in-person demonstrations at retail partners across the city.
The Role: Product Demo Specialist for De’Longhi - GTA Territory - approx. 20 HOURS/WEEK
The Perfect Person For The Role:
You are a dynamic person who understands what coffee means to people! You are a motivated, self-starter with a passion for helping people. You have top-notch communication and relationship-building skills with a knack for educating consumers on the value, features, and benefits of exceptional coffee products. You may have experience in presenting in front of a camera, or at a minimum, are comfortable in doing so. Your enthusiasm for the brand is infectious.

POSITION SUMMARY:

Our client is De’Longhi, a company that has built its global reputation as a cutting-edge leader in innovation, product design, and performance. They are committed to continuing their mission of creating exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design bringing convenience and style into every customer’s home, making the everyday better. Your role is to drive sales through your product expertise, education, demonstrations and support consumers, store associates and managers through Live Demo Studio and in person Retail Demonstrations.

YOUR SKILL SET:

• Ability to speak other languages is a definite asset
• Comfortable being on camera, with an attention to detail.
• The desire to achieve sales goals both individually as well as a team.
• A quick learning aptitude with the ability to carry out self learning through a dedicated learning platform.
• Strong personal drive, problem solving skills, a positive attitude, and the ability to take initiative.
• The ability to systematically walk a customer through how our machines work and make it look easy every time!
• Superior communication and presentation skills, and the ability to establish rapport with consumers you cannot see!
• Passion for coffee and a good understanding of different coffee varieties and brewing methods.
• Ability to engage and captivate an audience.
• Friendly and approachable demeanor.
• Sales or customer service experience is a plus.
• Ability to work independently and as part of a team.
• Superior communication and presentation skills
• Strong personal drive, positive attitude and excellent problem-solving skills are essential
• Reliable and punctual.

WHAT YOU’LL BE DOING EVERY DAY:

Drive sales by engaging/interacting with consumers, store associates and managers through De’Longhi product demonstrations and providing relevant brand information.

• Product Demonstration:
• Conduct live, in person demonstrations of De’Longhi coffee products, highlighting key features and quality, at retail partners across the city.
• Showcase brewing methods and educate customers on the art of making a perfect cup of coffee.
• Highlight the differences between our machine line-up and offer the perfect match for the customer’s needs
• Customer Engagement:
• Interact with customers in a friendly and approachable manner.
• Answer customer questions about the coffee products, brewing techniques, and the brand.
• Sample Distribution:
• Offer samples of various coffee blends to customers to encourage product tasting.
• Provide insights into the unique qualities and characteristics of each coffee extraction.
• Brand Ambassadorship:
• Represent the brand in a positive and professional manner.
• Build brand awareness and loyalty by sharing the brand story and values with customers.
• Maintain a Clean and Organized Demo Area:
• Set up and maintain an attractive and clean demonstration area.
• Ensure all necessary supplies and materials are available for demonstrations.
• Sales Support:
• Drive sales and promote special promotions.
• Collect and report customer feedback to improve future demonstrations and products.
• Training and Product Knowledge:
• Stay informed about the latest coffee trends, brewing techniques, and product updates.
• Participate in training sessions to enhance product knowledge and demonstration skills.
• Working Conditions:
• This role involves standing for extended periods, interacting with a diverse range of customers, and working in a fast-paced retail environment. Weekend and evening availability is required.
• Troubleshoot technical issues as required, and if not, offer next steps in terms of Customer service.
• Work 20 hours a week (4 x 5-hour shifts), Thursday to Monday, including some evenings.
• Provide ongoing feedback to the client on how to evolve/improve the experience.

At Encore, we feel that no matter your background, what’s most important to your success and ours is the way you interact with others. Don’t get us wrong, if you have the right experience and skills, that’s great. So, if you’re thinking about working with Encore, it’s important that you know what we’ll expect from you:

• You believe in winning
• You bring passion and innovative thinking that will deliver results
• You believe that the words ‘work’ and ‘fun’ belong in the same sentenc