Product Launch Manager

at  Greenshield Holdings

WHO WE ARE

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place. We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
Our mission is to create better health for all Canadians, and we know that starts with our employees.
GreenShield Health is on a mission to improve your mental health at home, at work and beyond. We offer accessible, affordable and effective digital mental health solutions for individuals and organizations that care. With secure virtual counselling, personalized therapist matching services and digital-first employee wellness programs, we’re helping over a million people start feeling better without the wait.
Want to help people get the support they need when they actually need it? You’re in the right place.
The Product Launch Manager will play a crucial role in orchestrating the successful introduction of a new product into the market. This highly motivated and organized candidate will lead the successful introduction of our new products to the market. The ideal candidate will have a proven track record in project management, strategic planning, and cross-functional collaboration. The Product Launch Manager will play a pivotal role in shaping and executing the launch strategy, ensuring a seamless and impactful entry into the market as well as organizational readiness.

• Coordinates the work of cross-functional teams and supports the product manager and implementation manager during product launches.
• Develop and execute detailed product launch plans, overseeing activities across multiple departments.
• Ensure adherence to security, IT, Infrastructure procedures.
• Manage status meetings, developing weekly status reports outlining progress on key milestones and risks including Senior Leadership updates.
• Work closely with marketing, sales, client implementation, data and other departments to create cohesive launch strategies.
• Work with the customer success team and customer onboarding specialists on product onboarding to drive adoption.
• Foster clear communication and collaboration to achieve common goals.
• Develop and execute communication plans for internal and external stakeholders.
• Ensure teams are well-informed and aligned throughout the launch process.
• Collaborate with product development teams to align features with market demands.
• Ensure client support material is accurate and reflects product development capabilities.
• Develop comprehensive launch strategies, working with key stakeholders to identify positioning, product.
• Understand customer requests and needs to uncover unsolved user problems and solutions that would be worth exploring.
• Use insights to refine product launch strategies and positioning.
• Identify potential risks and develop contingency plans to address challenges.
• Proactively monitor progress and adjust strategies as needed.
• Define key performance indicators (KPIs) to measure launch success.
• Analyze post-launch data and provide insights for continuous improvement.