Product Manager, Branded Marketing

at  Cosette Pharmaceuticals Inc

Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women’s health, and migraine markets. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories, which has led to consistent supply to customers and commercialization success. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by more than 300 dedicated employees across all functional areas.

• Support the Branded marketing team in the creation of brand strategy and tactics in line with growth opportunities.
• Lead the implementation of assigned initiatives (optimization of campaign materials, influencer tactics, congress management, internal communications, multi-channel) across a broad spectrum of the marketing mix utilizing excellent project management skills to achieve project goals.
• Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.
• Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Cosette based on key company and brand strengths.
• Apply creativity, innovation & out-of-box thinking to enhance the customer experience.
• Ensure that the brand marketing spend on assigned projects is on target and spent efficiently.
• Articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities.Optimize the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate.