Product Manager, MedSurg

at  Stryker

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Training & Education

• Develop & deliver external education and customer engagement programs, that deliver enhanced, capability, confidence and connect our customers to drive advocacy and brand loyalty, while building product knowledge excellence and clinical and procedural understanding.
• Develop & deliver product training for internal and distributor sales team

Product Management

• Determine and pursue a winning product portfolio for the different markets that will drive market growth.
• Champion the needs and potential of the region with the divisions to help accelerate growth across the region.
• Develop and drive execution of key strategy documents for portfolio: strategic plan, annual marketing plan, product launch commercialization plans including establishing metrics and goals/success criteria and milestones.
• Develop Commercialization/Annual Marketing Plans that demonstrate the size of opportunity aligned to strategic growth areas and the tactics to deliver on the opportunity. Communicate plans with sales team, regional marketing teams and division to ensure opportunities are well understood and key stakeholders are aligned to execution plans.
• Develops, communicate, and execute Product Lifecyle management strategies in alignment with division plans. Lead product life cycle management of the portfolio from launch to obsolescence

Market Insights

• Continually monitor market size, share and trends to make recommendations on market opportunity and strategic focus areas, and incorporate into marketing strategy
• Gain market insights through VOC with customers, KOLs and organizations. Translate insights into future business strategy, proactively partner with sales team to adjust marketing strategy based on changes to healthcare environments or new VOC.
• Create & maintain market factbook broken down by franchises

Marketing

• Develop and execute franchise annual marketing plan
• Lead the event management activities, including management of related suppliers and liaison for vendors and management of budget
• Responsible for all marketing collateral and material required to support the commercial team
• Work in partnership with Division on franchise strategy & develop global/regional KOL network

Training & Education

• Develop & deliver external education and customer engagement programs, that deliver enhanced, capability, confidence and connect our customers to drive advocacy and brand loyalty, while building product knowledge excellence and clinical and procedural understanding.
• Develop & deliver product training for internal and distributor sales teams

Conduct & Compliance:

• Abide by and support the policies set forth in the Stryker Code of Conduct
• Understand that compliance with the Code of Conduct, as it may be amended by Stryker Corporation from time to time, is a condition of continued employment with Stryker
• Conduct work in compliance with all laws, rules, and regulations and in accordance with Stryker’s high ethical standards
• Report any violations of these policies and procedures to Stryker management or in the manner outlined in Stryker’s Ethics Hotline Policy