Product Manager (Oncology)- Peripheral Intervention

at  BD

JOB DESCRIPTION SUMMARY

The Product Manager is responsible for managing the portfolio of PI products to maximize growth and profitability on the assigned market, according to regional marketing targets and guidelines. Partners closely with the sales organization to understand customer needs and position BD´s portfolio and capabilities in a credible and differentiated way. Develops implements and maintains “best practices” in product management.
Reporting to the PI Italy Sales and Marketing Manager, the Product Manager will be working and collaborating with a European marketing platform team consisting of regional marketing managers and clinical education managers.

ADDITIONAL QUALIFICATIONS

• Unquestioned integrity and excellent judgment
• Sales and results orientation
• Excellent organizational skills, exceptional subject matter expertise, a high degree of -adaptability and the ability to anticipate and respond to changing priorities
• Solid presentation, communications and influencing skills, proven through all forms of communication
• Strong time management with attention to details
• Cultural savvy: the ability to work effectively in a global environment
• Problem-solving skills, with a fondness for providing solutions to our clients
• Knowledge of digital environment including Office tools
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• Develops and completes a fact-based country marketing plan for relevant product portfolio including marketing communications strategies and activities, in line with the regional marketing strategy
• Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications); recommending suitable actions to improve opportunities and minimize potential threats to the business.
• Develops segment-based messaging for assigned portfolio and activates it with the Field Sales team
• Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence
• Support the Field Sales team with product information and drive product portfolio training initiatives as appropriate
• Collaborate with European Marketing Team to share information and update with market data, product developments and market specific strategic and tactical plans
• Prepares and maintains product specifications and technical documentation for internal and external use
• Handles product related customer requests and complaints
• Provides oversite on omnichannel campaign standards and governance including creative consistency and execution. Collaborate closely with sales and marketing teams to align campaigns with business objectives and integrate digital and traditional marketing efforts.
• Optimize campaigns through data analysis and market insights, adjusting strategies to maximize ROI.