Product Manager - Orthopedics - Power

at  CONMED

We are seeking an experienced medical device Product Manager who will have responsibility for the growth of Hall Power market segment in the US Orthopedics market.
In this critical position, you will have both global upstream responsibility for product development and downstream responsibility in the U. S. Your primary focus will be driving the growth of your portfolio in the US market, you will have great latitude to determine the direction and initiatives you choose to implement. Close collaboration with your business partners across the organization is essential.
Your day-to-day activities in this role will include but are not limited to developing and refining a robust marketing funnel which builds customer awareness and drives them into the sales funnel, sales training content creation, surgeon and customer education for products and procedures, sales support, key opinion leader development, product life cycle (PLM) management, and market data collection & analysis. You should have a clear understanding of marketing principles, superior project management skills, and excellent communication skills.
CONMED is a leader in medical technology. We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results, you’ll find a group of people here that shares your passion for meaningful work. You’ll be supported by a leadership team that promotes engagement through professional development, new challenges and growth opportunities over the course of your career. Come inspire us through your dedication, creativity and exceptional performance - we’ll do the same for you!

REQUIRED QUALIFICATIONS:

• Bachelor’s Degree required; MBA preferred.
• 3-5 years related experience in successful marketing & sales roles in the medical device industry.
• Travel requirements dependent on location; Largo area 30%, Remote 40% .
• Ability to meet with customers at hospitals and to be a member of a credentialing agency.
• Must live in EST/CST time zone

PREFERRED QUALIFICATIONS:

• Experience in the specific market segment is preferred.
• Understanding of basic digital marketing principles and tools.
• Experience with a CRM system (ie Salesforce) is preferred.
• Ability to lead and contribute to interdisciplinary teams with demonstrated results.
• Proven ability to execute projects within timeline and budget.
• Demonstrated strong organizational and communication skills.
• Demonstrated ability to build relationships.
• Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.
  Disclosure as required by state law, the annual salary range for this position is $93,000-$150,000. This is CONMED’s good faith belief at the time of this posting.
  This role is not open to employer-based sponsorship.
  CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status.
  If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-325-5900 option #3.

KNOW SOMEONE AT CONMED?

Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!
CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status. The Know Your Rights: Workplace Discrimination is Illegal Poster and Pay Transparency Nondiscrimination Provision reaffirm this commitment.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5

US Commercial Marketing

• Define and develop a marketing funnel which increases customer awareness of your product area. Develop metrics to track the creation of sales opportunities as a result of the marketing activities. Incorporate digital marketing strategies partner with the Corporate Marketing Communications team to execute campaigns. Evaluate the effectiveness of such programs and drive improvements.
• Create promotional, educational, clinical and other support programs and materials to grow existing and newly launched products.
• Partner with Sales and Finance team members to create and implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals.
• Partner with Sales leaders and Health Care Systems managers to develop IDN conversion efforts for the Hall Power portfolio. Support GPO & IDN RFP’s through competitive pricing analysis and competitive cross reference support.
• Develop and update competitive intelligence and establish product positioning, sales force training and education that incorporates competitive intelligence.
• Develop relationships with key opinion leaders in order to establish a personal advisory structure for yourself and to support the development of medical education strategies/content and marketing materials.
• Align and support cross functional teams including R&D, S&OP, Quality, Regulatory, Customer Experience, and Manufacturing to drive commercial success of the assigned portfolio.
• On occasion will work with surgeons and sales representatives in operating room environment to support and promote CONMED’s products
• Attends major conventions to meet with both external and internal stakeholders
• Responsible for management of assigned expenses within budget

Global Upstream Responsibilities

• Core team member for NPD supporting the marketing deliverables as defined by external regulatory bodies such as FDA, Notified Body etc.
• Analyze market research data to understand trends, market changes, unmet needs to develop recommendations to identify strategies and tactics for growth of the Hall Power portfolio as well as develop a multigenerational product pipeline.
• Drive Product Portfolio optimization activities for your product area.