Product Manager - Peripheral Intervention (Oncology)

at  BD

EDUCATION AND EXPERIENCE REQUIRED:

• Bachelor’s degree required. Post graduate degree, MBA an asset.
• 3 years of marketing medical device experience required, acute care setting an asset.
• Bilingual French an asset.
• Proficiency with MS office tools (Outlook, Word, Excel, and PowerPoint).
• Proficiency with CRM systems (Salesforce, Marketo etc.)
• Ability to travel up to 30%, may include nights and some weekends.

ABOUT THE ROLE:

As the Product Manager - Peripheral Intervention (Oncology), reporting to the Marketing Director, you will be responsible for leading the national marketing plan for our Oncology product platforms within the BD Interventional (BDI) business.
You will be is responsible for the development and implementation of a consistent and integrated marketing and sales strategy for the portfolio of products in order to meet established sales and category share targets. You will work as part of a cross functional and collaborative team that is responsible for developing a marketing strategy and value proposition that drives customer interest, lead generation, lead conversion, customer loyalty and retention. The role is hybrid and will work onsite 3 days per week in our Mississauga, ON offices.

KEY RESPONSIBILITIES WILL INCLUDE:

• Own financial budgets and projections for platform revenue performance and profitability supported by market trends
• Support global business reviews with data driven analysis
• Drive strategic fact-based market planning activities and tactical implementation to accelerate growth for the platform
• Develop a strategic product lifecycle management plan for products in the portfolio
• Plan and execute market research, product launch activities, conferences and marketing campaigns to ensure effective and rapid customer adoption of BD technology
• Develop and manage market communication plans and sales tools
• Participate as a member of the worldwide Peripheral Intervention marketing team to ensure that regional customer and market requirements are met for product development and global marketing plan execution
• Partner with the sales team for commercial activities such as customer site visits and/or technical presentations
• Support and participate in GPO planning and responsible for RFP responses
• Be the local subject matter expert on products within portfolio

To be successful in this role, you require

• Highly-motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization and integration into BD.
• Advanced analytical and problem-solving skills.
• Strong and effective communication skills.
• Excellent command of information/data and ability to drive decisions.
• Organized and proactive with demonstrated ability to multitask and balance competing priorities.
• Advanced verbal, written and presentation, communications skills