Product Manager - Tracheostomy

at  coloplast

LOCATION:

Nottingham, GB
Job Family: Marketing
Country/Region: United Kingdom
Join a growing company with a strong purpose
Do you want to make a difference for people breathing, speaking and living with a neck stoma?
We are currently seeking a Product Manager to join the Marketing team based in Nottingham.
About the role
This is permanent role reporting to our Head of Marketing. The Product Manager will be responsible for an important strategic driver in a category of our business. We are looking for a passionate, experienced marketer who will be the product expert who develops strong links with Sales, Customer Support, Clinical Education and Nursing teams. The product Manager will drive the brand strategy to build and communicate the corporate and brand value proposition.
You will work as part of the Marketing and Events team based in Nottingham. We offer hybrid working (2 days at home and 3 days in the office).
Full product, condition and service training will be given as a high level of knowledge is required.
Your responsibilities
Implement the strategic and tactical management for all the products under the Product Manager’s remit
Plan and execute campaign launches, including coordinating with sales and clinical education in creating marketing collateral
Develop go-to-market strategies to ensure a successful campaign & product introduction
Conduct market research to understand customer needs, market trends, and competitive landscape
Develop and maintain relationships with key opinion leaders, advocates, and other stakeholders in the clinical community
Participate and connect with colleagues and subject matter experts to develop differentiated promotional campaigns and services
Analyse market data, including demographics, industry reports, and customer feedback to identify opportunities and threats
Analyse, from a qualitative/quantitative perspective the competitors’ marketing mix and have a deep understanding of competitor products
Develop and manage the marketing budget for the product range and allocate resources efficiently to achieve marketing objectives
Coordinate with Events Manager to ensure product campaigns/events are aligned to overall marketing strategy
About you
To be successful in the role as Product Manager you must be self-motivated, have good product knowledge and be an excellent communicator. To fit in to our culture, you need to be a true team player that can work proactively with your team and other teams across the company.

Please refer the Job description for details