Product Manager, Web (Maternity Cover)

at  Flo Health

We’re very proud of our achievements:
In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!
We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

THE JOB

The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
We’re currently on the lookout for a Product Manager to lead a multidisciplinary team of engineers, designers, content, and analysts. Based in London and reporting to our Product Director for Martech.
This role is a maternity cover on a fixed term contract of 14 months, and we’re looking for someone to take ownership of the responsibilities and initiatives pertaining to Flo’s SEO and CRO strategies .
As a Website Product Manager, you will be responsible for leading the development and management of the company’s website focussed on user acquisition from organic search channels and converting users through the web onboarding flow.
The role will be support the Martech and Marketing functions in growing this acquisition channel in 2025 and increasing revenue and user acquisition targets to the Flo app as part of a cross functional team of Engineering, SEO, UXR, Content, Design, Analytics, Medical, and Visual team members who are all dedicated to the organic website domain.

YOU’LL BE RESPONSIBLE FOR:

• Driving CRO strategy and product roadmap for flo.health’s website up to the onboarding funnel
• Enabling Marketing’s SEO strategy through landing page development and technical SEO implementation
• Managing the website development process, adhering to company sprint schedules and team rituals
• Ensuring website design is current, consistent, and optimised for user engagement and subscription conversions
• Developing and executing a website product roadmap aligned with company strategy, collaborating with cross-functional teams (engineering, design, content, analytics and marketing)
• Building and maintaining a prioritised product backlog, leveraging data analysis to size revenue opportunities
• Conducting and analysing user research, including A/B tests and usability studies, to inform product decisions and improve user experience
• Defining product requirements, prioritising features, and managing the development process using Jira
• Establishing and tracking key performance indicators (KPIs), focusing on SEO traffic growth, page conversion, and user acquisition metrics
• Reporting progress and insights to senior leadership and stakeholders
• Overseeing website content management to ensure accuracy, relevance, and alignment with company branding
• Staying informed about industry trends and emerging technologies to maintain competitiveness
• Collaborating with the onboarding teams to ensure a seamless end to end user experience
• Coordinating with the legal and compliance teams to ensure adherence to health data privacy regulations