Product Marketer - OPTO

at  CMC Markets

Product Marketer - OPTO
About OPTO
OPTO is a pioneering thematic investment app, recently launched in the US, with a mission to revolutionize the retail investment industry. Our platform supports long-term wealth creation by automating portfolio management and highlighting powerful secular trends such as AI, Robotics, and Blockchain. We’re seeking an innovative Product Marketer to join our dynamic, fast-growing team, where you’ll play a crucial role in driving customer acquisition, engagement, and retention.
Role and Responsibilities

As the Product Marketer, you will be instrumental in shaping the go-to-market strategy and product positioning for OPTO. Key responsibilities include:

• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product features and market expansions, ensuring product-market fit and optimal positioning.
• Campaign Management: Spearhead product marketing campaigns, using eCRM (e.g. Braze) to execute on email, in-app, and push notifications. Collaborate with cross-functional teams to ensure timely and effective delivery.
• Customer Activation & Retention: Optimize the customer journey, focusing on onboarding and activation processes to improve conversion rates and reduce churn.
• Market Research: Conduct market research to identify opportunities, trends, and customer needs, using insights to inform product development and marketing strategies.
• Lead Generation & Nurturing: Drive lead generation through innovative marketing tactics like eBooks, webinars, and targeted outreach.
• Content Creation & Strategy: Lead the creation and execution of content marketing strategies, including SEO articles, newsletters, and social media campaigns, targeting specific regions and customer segments.
• Partnership & Influencer Management: Cultivate relationships with influencers and media partners to boost brand visibility and product adoption.
• Analytics & Reporting: Use analytics tools to track campaign performance, user behaviour, and product usage, providing actionable insights to improve marketing efforts.
• Target & OKR setting: Use data to optimise towards Objective-Key-Results. Help set relevant KPIs to drive personal and team performance.
• Project management: Manage complex marketing campaigns across multiple channels, requiring coordination with various cross-functional teams.
• Audience research & segmentation: Conduct market research and user interviews to segment audience effectively. Deliver targeted communications across funnel stages. Synthesize findings to understand OPTO’s audience deeply.

Key Skills and Experience

• 3-4 years of experience in product marketing, ideally within a tech or fintech environment.
• Proven track record of developing and executing go-to-market strategies and successful product and product feature launches.
• Experience in customer onboarding, activation, and retention strategies.
• Strong understanding of marketing automation tools and email marketing platforms.
• Ability to manage and optimize multi-channel marketing campaigns across email, social media, and in-app platforms.
• Expertise in data analytics and relevant tools to track user engagement and improve product features accordingly.
• Exceptional content creation and editorial management skills, with a focus on tailoring content to different regions or customer segments.
• Strong project management skills and experience working with cross-functional teams.
• Experience with market research and audience segmentation to inform strategy.
• Ability to develop strategic partnerships and influencer relationships to drive growth.

Preferred Qualifications

• Experience working in a startup environment is a plus
• Genuine interest in investments and FinTech
• Basic financial markets and industry knowledge
• Degree from a reputable university
• Strong analytical, problem solving and critical thinking skills

Why Work at OPTO?
OPTO is a fast-growing, innovative fintech company that values creativity, data-driven decisions, and a passion for transforming the retail investment landscape. You’ll have the opportunity to make a tangible impact in a collaborative and flexible work environment. We offer competitive salaries, opportunities for growth, and a chance to be part of something revolutionary.
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age

• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product features and market expansions, ensuring product-market fit and optimal positioning.
• Campaign Management: Spearhead product marketing campaigns, using eCRM (e.g. Braze) to execute on email, in-app, and push notifications. Collaborate with cross-functional teams to ensure timely and effective delivery.
• Customer Activation & Retention: Optimize the customer journey, focusing on onboarding and activation processes to improve conversion rates and reduce churn.
• Market Research: Conduct market research to identify opportunities, trends, and customer needs, using insights to inform product development and marketing strategies.
• Lead Generation & Nurturing: Drive lead generation through innovative marketing tactics like eBooks, webinars, and targeted outreach.
• Content Creation & Strategy: Lead the creation and execution of content marketing strategies, including SEO articles, newsletters, and social media campaigns, targeting specific regions and customer segments.
• Partnership & Influencer Management: Cultivate relationships with influencers and media partners to boost brand visibility and product adoption.
• Analytics & Reporting: Use analytics tools to track campaign performance, user behaviour, and product usage, providing actionable insights to improve marketing efforts.
• Target & OKR setting: Use data to optimise towards Objective-Key-Results. Help set relevant KPIs to drive personal and team performance.
• Project management: Manage complex marketing campaigns across multiple channels, requiring coordination with various cross-functional teams.
• Audience research & segmentation: Conduct market research and user interviews to segment audience effectively. Deliver targeted communications across funnel stages. Synthesize findings to understand OPTO’s audience deeply