Product Marketing Analyst - Campaign Management

at  The Consortium Inc

Campaign Management

• Lead the development of the annual channel marketing strategy to deliver on enrollment and customer retention targets for the Product Initiative Department.
• Define, develop and continuously evolve our positioning and messaging strategy to resonate and compel our prospects, customers and our employees to choose us.
• Key liaison working in collaboration with Brand, Strat Directors, and Integrated Marketing, and Social teams, ensuring relevant and thought-provoking positioning in the marketplace.
• Content Development: Partner with internal teams and external vendors as appropriate to create compelling messaging and content assets aligned with campaign objectives.
• Partner with Marketing liaisons who oversee our value library MOJO to ensure that various Product Initiative Projects are included, and various calls-to-actions are optimized based on personalization strategies and department goals that drive a deepening of engagement.
• Champion, coordinate and negotiate and influence the execution of campaigns across multiple channels, including digital, social media, e-mail, events, and traditional marketing.
• Create and innovate on low-cost programs to drive increased quality traffic.
• Review content and assets developed by agency partners, marketing contributors and other sources to ensure quality and consistency with our brand and positioning.
• Create innovative ways for viral marketing and word-of-mouth guerrilla marketing.
• Stakeholder Management: Build and maintain strong relationships with key stakeholders both internally and externally.

For consideration, please submit your resume as a MS Word attachment to careers@consortiuminc.com
The Consortium
“Combining Talent with Technology”
www.consortiuminc.co

Please refer the Job description for details