Product Marketing Analyst/Specialist

at  LGA Telecom Pte Ltd

As a Product Marketing Analyst/Specialist, you will be responsible to facilitate and manage multiple product lines and execution of go-to-market strategies across multiple market segments and develop marketing materials to enhance product line and brand image.

REQUIREMENTS:

• Minimum Degree in Marketing, Communications, Business, or related disciplines with 3 years of relevant working experience and at least 1 year in IT industry preferred
• Possess good communication skills with the ability to articulate and present solution service with all levels of staff
• Result-oriented with the ability to work independently, self-starter/self-motivated
• Possess strong business acumen
• Must be able to demonstrate the ability to work & collaborate effectively with a team in an agile environment
• Ability to develop and execute marketing strategies and campaigns and effectively communicate recommendations to improve performance
• Strong analytical skills and data-driven thinking.

• Understand connectivity, security & compute market, conditions, addressable space and recommend strategies for segment, verticals, regulatory conditions, etc.
• Design pricing strategies, promotions, programs to drive solution sales, product sales, vertical sales & segment sales
• Engage upstream SIs (e.g. solution resellers, strategic partners), product manufacturers (e.g. connectivity, security & compute manufacturers), service provider wholesale teams (e.g. Singtel, Starhub, M1) for costs, solution bundles, promotions, funding, margins, lead times, support etc.
• Develop, coordinate and support the sales and marketing effort for each product portfolio from launch to product end of life
• Monitor market trends, research segment markets and competitors’ activities to derive insights and identify opportunities that drive business successes
• Plan and execute product training and updates to sales and other internal stakeholders
• Collaborate and work closely with sales and marketing teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
• Update, measure and report performance of all inbound and outbound marketing leads and campaigns
• Creation and copywriting of all marketing materials e.g brochures, eDM, website, social media post, newsletters to be in line with product and marketing objectivesAssist marketing team to build and execute integrated field campaigns such as Google Ads, Email Marketing, Social Media Ads and events