Product Marketing Associate

at  OpenVPN

OpenVPN Inc. is a leading provider of innovative virtual private networking and cybersecurity solutions. We are seeking a dynamic and results-driven Product Marketing Manager with 2-3 years of experience in the network security and cybersecurity field. The ideal candidate will be responsible for developing and executing marketing strategies that drive awareness, engagement, and adoption of our security solutions. This role requires a deep understanding of the cybersecurity landscape, strong analytical skills, and the ability to communicate effectively with both technical and non-technical audiences.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 2-3 years of experience in product marketing, preferably in the network security and cybersecurity industry.
• Knowledge of network security protocols and frameworks.
• Strong understanding of cybersecurity technologies, threats, and trends.
• Excellent written and verbal communication skills.
• Proven ability to create compelling marketing content and campaigns.
• Strong analytical skills and ability to translate complex technical concepts into clear and concise messaging.
• Ability to work independently and collaboratively in a fast-paced environment.

PREFERRED QUALIFICATIONS:

• Experience working in startups.
• Certification in cybersecurity or data networking is a plus.

• Develop and execute product marketing plans and strategies to drive market adoption
• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Create compelling product messaging and positioning that differentiates our solutions in the market.
• Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure alignment, provide the needed content, and coordinate product launches.
• Develop product content and value propositions for marketing campaigns, including digital marketing, content marketing, and social media initiatives.
• Produce high-quality marketing materials such as whitepapers, case studies, data sheets, and presentations.
• Conduct webinars, product demos, and training sessions to educate customers and partners on product features and benefits.
• Keep the top-visited website content updated in terms of product features.
• Contribute to technical product documentation.
• Carry out in-depth competitive analysis