Product Marketing Associate (SF Remote)

at  Prelim

ABOUT PRELIM

Prelim is a fast-growing, remote-only startup disrupting the banking industry. We’re laser-focused on transforming how banks onboard customers, offering cutting-edge solutions for both online and in-branch experiences. With team members spread across the U.S., our mission is simple: to streamline access to banking, one institution at a time.
If you’re the type of person who thrives in high-stakes environments, loves challenges, and is always looking for ways to push boundaries, Prelim is the place for you. We’re not just building a product; we’re reshaping an industry—and we need ambitious, relentless individuals who want to be a part of that journey.

WHAT YOU’LL DO

This is not a plug-and-play role. You’ll be in charge of building the product marketing function from scratch. That means everything from crafting go-to-market strategies to developing product messaging and leading launches will be in your hands.
You’ll work closely with product, sales, and marketing teams to drive awareness, adoption, and customer success. You’ll have ownership over how our product is positioned to customers, and you’ll help define our competitive strategy in a rapidly evolving space.

KEY RESPONSIBILITIES

• As the first Product Marketing Manager, you’ll create and own the go-to-market strategy for new product launches, ensuring alignment with overall business objectives.
• Develop product messaging and positioning that communicates Prelim’s value proposition in a clear and compelling way.
• Work directly with product and sales teams to deeply understand our customer base and develop strategies that drive product adoption.
• Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences.
• Conduct market research and analyze competitors to stay ahead of industry trends and inform our product marketing strategies.
• Create impactful sales enablement materials, including presentations, case studies, and product collateral.
• Build systems to measure and optimize product marketing efforts based on performance data.